Analyzing the Impact of Macro Environment on Business Strategy of M&S

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Apply impact and influence of macro environment on given organisation and its strategies3
TASK 2............................................................................................................................................8
P2 Analyse internal environment and capabilities of given organisation....................................8
TASK 3............................................................................................................................................9
P3 Apply porter’s five forces model............................................................................................9
TASK 4..........................................................................................................................................11
P4 Apply range of theories, concept and model interpret and devise strategic planning..........11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Business strategy defines as an analytical term that reflects the set of decisions and tactics
that is helpful for manager to attain the goals and objectives. It refers to an outline plan that is
implemented by the firm for gaining competitive advantage in the marketplace (Chen and
Keung, 2019). This project is based on M & S that is one of the largest British multinational
companies in UK that deals in manufacturing of cloth, food and home ware items. It includes the
impact of macro environment on business enterprise. Further it involves several analytical
frameworks that helps in acknowledge the macro environment effectively. It also explains
internal capabilities and environment and also includes the porter’s five forces model that helps
the firm to gain high competitive advantage so that it can be sustain for longer period of time. At
last it involves models, theories to effectively understand the strategic directions of the
organisation.
TASK 1
P1 Apply impact and influence of macro environment on given organisation and its strategies
Vision- The major vision of M&S is to become largest multinational retailers by fulfilling the
global standards by matching their business performance.
Mission- Main mission of the M&S is to offer the high quality products to their customers that
will attract the people attention. This helps in enhancing the customer base and enhancing high
profits.
Objectives- The major objective of M&S is to achieve the high market position in clothing and
food sector. This will developed to become the global brand that helps in competing with the
rival firms (Delimpasis and Kitsios, 2018).
Strategy refers to a plan that is designed to attain the long term objectives and aim of the
company. It reflects the direction that is follow by the organisation so that high profits and
revenues can be gained in their future terms. By developing the effective business strategy,
business enterprise can able to decide what is profitable so that implementing that strategy so
that beating the competitors within market can easy. In this achieving the sales and profits by

following the strategies helps in providing the correct direction so that customers values the
brand. By implementing the effective strategy M&S can attain the gal of national and
international market.
Different strategic planning techniques
 Business analysis- For examine the business and their operations in an effective and
efficient way organisation that is M&S can recognize their capabilities as strength and
weaknesses in appropriate manner so that right decisions can be taken out and positive
results can be gained.
 Benchmarking- In includes the comparison of several metrics with rival firms within
business industry. In this M&S can able to analyse the market position by comparing
their market competitors with their overall performance that helps in implementing the
suitable business strategy for gaining high profits and revenues (Desai, 2019).
Various analytical frameworks for macro environment
Stakeholder analysis
It refers to the procedure of examining the people who directly or indirectly affect the
business and their performance before starting of any task. In terms of M&S this analysis helps
in understand the interest and power of several stakeholders in the company project. it involves
basic three steps that are shown below:
 The first step is to determine the several stakeholders by preparing the list of the
stakeholders who impact the company and their projects. In context of M&S manager can
examine the key stakeholders that are government, shareholders, employees, customers,
suppliers etc.
 Secondly, after identifying the several stakeholders organisation can prioritize them as
per their interest and power so that task can be done in appropriate manner. this can be
elaborated as :
 High power, high interest- This type of stakeholders are very beneficial for M&S and
company can highly focus on these type of stakeholders for enhancing the business
performance. These are mainly shareholders.