Overcoming the Conflict by Emphasizing Sustainable Development
Added on 2019-12-03
13 Pages3811 Words180 Views
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BusinessStrategy1
TABLE OF CONTENTSIntroduction......................................................................................................................................3Activity 1.........................................................................................................................................3(a) Review of the techniques to analyse the environment and an assessment of their suitability(b) An analysis of the micro and macro environments of the business.......................................4(c) How the international business environment impacts Mark & Spencer ...............................5d) Benefits, opportunities and challenges of globalization..........................................................6(a) Extent of globalization on organizations................................................................................7(b) Structures of different organizations operating in international markets...............................8Activity 3.........................................................................................................................................8Critical evaluation of international operations of Mark & Spencer ............................................8Conclusion.......................................................................................................................................9References......................................................................................................................................102
INTRODUCTIONIn modern era, global business strategy is an important factor which determine thesuccess or failure of business at internal level. Global business strategies can be defined as aaction plan which help organization to achieve their mission, vision, values and objectives. Everybusiness whether profit making or a non profit making needs to develop some global strategiesso that they can operate in effective manner and achieve their goals. This report is based on Markand Spencer which is a UK based multinational retailer. Further the company is specialized insale of clothing, home products and luxury food products and services. The impact of micro andmacro environment on performance of the company has been highlighted in this report. Inaddition to this, benefits, opportunities and challenges of globalisation has been explained in thisreport. ACTIVITY 1(a) Review of the techniques to analyse the environment and an assessment of their suitabilityEvery business whether profit making or non profit making requires to analyse its macroand micro environment in order to identify factors which can affects its operations. In order tounderstand the micro environment SWOT analysis is termed as the best tool. It explains thestrength weakness opportunities and threat of a businesses (Ulrich, 2013). Further by doing thisanalysis organisation becomes effective in determining their future plans and strategies.Identification of opportunities helps them to understand their future chances of growth anddevelopment. On the other hand, by analyses of threat company can determine what are thefactor which can cause barrier to growth and success of organization. After these factors areidentified companies can easily frame action plan in order to overcome the same. On the other hand, macro environment of company can be analysed with the help ofPESTEL analysis. When businesses operates at international level they have to take care of somemacro environmental factors which can affects the operations of business (Dunning, 2014).Further every company has there own kind of factors. The PESTEL analysis model highlightsthe political, economical, social technological, environment and legal factors and conditionsprevailing in the country (Regmi and Gehlhar, 2005). Further all these have directly or indirectlyaffects the operation's of company. It consists of various sub factors such as government rules3
and regulations, tax policy, economic condition of country, rate of technological advancements,per capital income, standard of living, purchasing power of people in country etc.Thus, it can be stated as both the techniques are very useful in order to analysed theimpact of macro and micro environmental factors on operations of an organization (Barrett,Cooper and Jamal, 2005). (b) An analysis of the micro and macro environments of the businessMark & Spencer is a British retail company which operates with more than 800 storesscattered in more than 30 countries of the world. Further it is largest clothing retailer in UKwhich has also established itself as a food retailer (Marks & Spencer, 2015). It has been observedthat most of the store of the brand sell products and services related to both food as well asclothing. Since 2000 the brand has started to diversify in some other areas such as technology,furniture and home wares. The micro and macro environment of Mark & Spencer has beenprovided below as: Micro environmentStrengths Excellent and high quality products andservices Team of motivated and satisfiedemployees High brand value and image atinternational level WeaknessRely heavily on British supplier whichincrease its cost of production the company lacks customer focusUnable to attract market of youth whichis at present the biggest and mostpotential market segment OpportunitiesOpportunities for entering into onlinebusiness in order to deliver services viaonlineDiversification in some growingindustry such as beauty care and homeThreats Competitors have introduced theironline retail store Changing need and demand ofcustomer low performance and profitability in4
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