Analyzing the Impact of Macro-Environment on Marks & Spencer

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analyse the impact and influence of the macro -environment in a organisation...................1
TASK 2............................................................................................................................................3
P2 Evaluation of internal environment in context with organisation capabilities......................3
TASK 3............................................................................................................................................6
P3 Porter's Five Forces Model....................................................................................................6
TASK 4............................................................................................................................................8
P4 Strategic management planning.............................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11
.......................................................................................................................................................11

INTRODUCTION
Business strategy refers to master plan of achieving company's vision and mission
statements. This is a management tool that in turn helps in attaining financial and operational
performance with planned business model (A Definition of Business Strategy. 2018). This is a
integral part of strategic management concern with formulation and implementation of tactics for
purpose of achieving organisational goals effectively. MARKS and SPENCER is a British retail
multinational organisation and originally situated in Westminster, London. M&S is a global
brand specialised and deals in extreme stylish and quality clothing, trendy home-appliances,
fresh food products. Firm serves its products worldwide and enjoys strong customer base.
This report contains detailed facts related to study of macro and micro environment in
which M&S is operating its business with various frameworks namely PESTEL, SWOT and
VRIO. Further, there is discussion over industry analysis through Porter's five forces model in
context with following organisation. At last, it throws light on various strategic direction which
can be choose by firm analyst with aim of enhancing profitability level of organisation (Anwar
Shah and Hasnu, 2016).

TASK 1
P1 Analyse the impact and influence of the macro -environment in a organisation
Macro-environment- It refers to the external environment that influences an
organisation's decision making and also affects on performance and strategies. It consist of all
the impact that includes opportunities but also pose threats to the business enterprise. The
business environment is very dynamic in nature and to understand this, Marks & Spenser use
PESTLE analysis (Bentley-Goode and et. al., 2017).
Mission- Overall mission of Marks & Spenser is to make pretension quality that is available
and recognisable to everyone, through the depth and range of its product offerings. Because of
dynamic environment in today's nature mission can be decided. To make and find more
opportunities in the external and macro factor manager of Marks and Spencer develops the
product on the basis of recognisable quality and range of the goods.
Objective – Main objective of Marks & Spenser is to longer sustainability through consonant,
profitability and maximum market share. And the company is accountable to shareholders and
wide stakeholders. This objective can be decided after analysing the external environment so
they make product according to the society need and wants to earn more profits and increse
market share.
Vision- company provide the standard against its rival firm by customer satisfaction, care of
environment and society and provide the working environment. The vision of the company is
very much in favour of macro – environment. Because it will satisfy the customer needs beat the
competitors make use of innovative techniques and follow the government legal laws that was
stated for the welfare of the employees.
PESTLE Analysis-
It refers to the external factors that includes political, economical,
sociocultural,technological,legal and environmental analysis that affects the Marks & Spenser in
implementing their strategies. It is an important tool to identify what the organisation needs to
compete in the market(Bentley-Goode and et. al., 2017). Political Analysis- This factor affects the Marks & Spenser in two ways. First in the
positive aspects, that in a modern- world free trade has been accepted between many
different nations. It allows company to import goods freely from foreign countries and
sale products in their outlets and earns a high margin profits. Secondly in negative