Business Strategy of Vodafone UK - Report
Added on 2020-07-23
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and Influence of Macro Environment on Vodafone..................................................1TASK 2............................................................................................................................................4P2 The internal environment and organisation capabilities........................................................4TASK 3............................................................................................................................................8P3 Analysing the telecommunications sector.............................................................................8TASK 4..........................................................................................................................................10P4 Understanding and interpreting strategic direction..............................................................10CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13
INTRODUCTION In modern scenario, telecommunication is one of the fastest growing sector within theworld. This kind of sector has created high level of competition within the market and thus hasbecome great challenge for all kind of companies in order to maintain the current position alongwith increasing the market share in both national and international market (Business Strategy.2015.). As per the survey, there are more then 53% who are attached with this kind of sector asequal to 22 million people. This kind of company has contributed about 3.8 billion Euros.Company chosen for this report is Vodafone UK, which is multi-national company dealing intelecommunication sector since 1982. There are various things which will be discussed in thisreport like impact on the influence of macro environment for UK. Along with this, internalfactors which will be analysed for determining the strength and weaknesses in better andeffective manner. TASK 1P1 Impact and Influence of Macro Environment on VodafoneVodafone is one of the largest telecom company and it has expanded its business inEurope, India and many other areas. This company has its greatest market value of around onehundred billion pounds. This company has operating its business in more then countries and thushas been expanding more. As this is the global company, there are various kind of externalfactors which are being considered for evaluating the success of the company and those aredescribed below: Political Factors: There is high influence of the political factors for the company like VodafoneUK as this company has been developing its infrastructure in order to operate in certain areas.There are various political factors and scenarios within the state and thus company has beentotally dependent of this kind of factors for operating its process (Ackermann and Audretsch,2013). However, there are various factors which has made direct impact on the company likepeace of state and political instability. Country which has political instability has high chances ofhaving war and due to that having effective structure and maintaining it becomes difficult task.Example can be taken up of recent conflicts which has direct affect on company as whole. Economical Factors: This kind of factor can be stated as one of the essential element for thecompany like Vodafone. Company will have the higher chances of expanding if there will bemore states which will be developed and thus new units can be opened in newly developed1
zones. Effective GDP of the country means that more is the income of the people and thus theywill be more prone to the adopting the latest technology within telecommunication sector. Bythis, profit ratios of the company will increase and thus company will have opportunity to expandits area of expansion. Along with this, overall crisis in economical factors of the world has beenmainly facing by Vodafone in the recent times. The main reason of modification in strategies isthe global uncertainty. Social Factors: This kind of impact are mainly based upon the local beliefs and the culture of thepeople in which operations are being conducted by the company. This factor can be stated asdynamic in nature and thus for the success, flexibility should be adopted by company within thepolicies relating to culture of local people (Annabi and McGann, 2013). Vodafone company isbasically an European company but with time it ha changed its preferences along with policieswhich are being related to the social factors in which operations of the company is beingconducted. Technological Factors: Vodafone is a popular company who is known for its innovation. Themission of the company is following the trends within the technological factor along with thesphere of communication. There are many competitors of this company within marketplace.Therefore, it has become highly essential for the company to be ahead of the technologicalfactors. Goods and services which are being produced by the company is highly related to thetechnology and so for Vodafone it is highly essential to bring out the innovation and along withthis purifying the policies and thus evaluating the devices who will be launched in future timealong with the device features. Vodafone can be stated as technology driven company who hasbeen putting its focus on latest trend of technology and thus following it. Legal Factors: Vodafone company has many competitors within the marketplace. This companyis being highly alert regarding the legal issues like copying and other patent issues. There aremany blames which are being put on the Vodafone regarding the legal issues relating to theinfrastructure's spheres (Auzair, 2011). From this aspect, there are many of the penalties whichneeds to be faced. Besides this, this company has been accused for not increasing the pay scaleof the employees as compared to the its competitors. There are many of the employees who areworking in the company and they do not work for the long period of time and thus join the othercompany which mainly increase the chances of leaking up of the innovate ideas. In addition,2
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