Business Strategy Assignment Solved- John Lewis Ltd
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Added on 2020-10-23
Business Strategy Assignment Solved- John Lewis Ltd
Added on 2020-10-23
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT 1......................................................................................................................................1P1 Appropriate frameworks analyse the impact macro environment....................................1P2 Organisation’s internal environment and capabilities.......................................................5PROJECT 2......................................................................................................................................6P3 Outcomes of an analysis using Porter’s Five Forces model to a given market sector......6P4 Models, theories and concepts to assist with the understanding and interpretation ofstrategic direction...................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness strategy can be defined as the organisation's high-level plan in order to reachcertain objectives of business. Strategies succeed while they direct to the growth of business, astrong competitive position of business as well as strong financial performance. This can bereferred as the working plan of firm developed to accomplishing their prioritising objectives,vision and competing successfully along with optimising financial performance with their modelof business. The strategies reflect their company's resources, strengths, vulnerabilities andopportunities. A strategy should be unique beside of being the best as it carries out differentpractices and functions to make the best out of practices. John Lewis is a high-end chain ofdepartmental stores functioning throughout the UK. It is owned and operated through the LewisPartnership (Ackermann and Audretsch, 2013). The purpose of this report is to evaluate theinfluence of macro environment and internal environment along with its capabilities on businessof John Lewis Ltd. The project will also assess and apply numerous outcomes, theories, conceptsand models using Porter's Five Forces along with interpreting strategic direction available forcompany. Hence, overall, report will be carrying out a proper strategic plan of referredorganisation in regard of achieving their business objectives in more adequate manner. PROJECT 1P1 Appropriate frameworks analyse the impact macro environmentStrategy can be defined as the scope and direction of a company over the longer timeperiod which attain the advantages for enterprise by their resource configuration within astruggling environment, to attain requirements of market along with fulfilling expectation ofstakeholder. Strategies exists at numerous level of organisation but initially this is required fororganisation to emphasise overall operations of individual work in this. Strategic management iscomplementation and formulation of the key objective and goals undertaken throughorganisation's higher management on the owner's behalf associated with the resourceconsideration as well as external and internal environment in which the company's compete(Alsoboa and Aldehayyat, 2013). The John Lewis Partnership is a British firm which operates numerous services such asWaitrose supermarket and John Lewis departmental stores along with numerous financialservice, banking and other associated activities. The chain of departmental stores of John Lewis1
operates their business throughout the UK. It has more than 50 stores across Wales, Scotland andEngland involving its flexible format and at home stores in the York and Exeter. While carryingout a business strategy plan, this is fundamental for business organisation to consider theactivities and proper environmental analysis in regard of achieving business objectives of JohnLeiws (Bentley, Omer and Sharp, 2013). Here are mentioned the external factors of environmentthat influence the practices of macro environment of business through conducting PESTLE andPorter's Five analysis discussed as below: PESTLE ANALYSIS OF JOHN LEWIS Through conducting PESTLE analysis, John Lewis can identify the macro environmentof their business organisation that can aid in developing strategies and plan of organisation inbetter manner. This consist of major six components of external environment which has brieflyexplained in the beneath discussed report: Political Factor: In order to examine macro environment, PESTLE analysis is beingconducted of organisation in which the company exists. This strategy is assisting whileunderstanding the growing market which is possible, place and way for the concern. After theBrexit this has become more complex for organisation to operate and enter the market ofEuropean Nations. Though, the government of United Kingdom is deciding to reduce thecorporation tax up-to 28% which can provide numerous opportunities for the future of JohnLewis. International, national, directives and EU regulations are influencing the legislation,employment and consumer rights etc. which influence on John Lewis as other companies. Economic Factor: After the post Brexit and facing recession, the country's interest rateschanges rapidly. Rigid competition within each company of retailing sector are delivering moreemployment opportunities and incentives to consumer. It will impact the prices of John Lewiswhich have to driven down at main times (Cadle, Paul and Turner, 2010). The company need toundertake the competitive pressure, pay level, demand and supply etc. at the consideration inregard of achieving business objectives in more significant manner. Socio-cultural Factor: Consumer shifting lifestyle and preferences correspond tobusiness opportunities. Consumer are becoming more materialistic in United Kingdom that hascarried out wide opportunities for the business of John Lewis Ltd. The company need to focusover manufacturing the trending and more branded service to please and satiate their consumer.But it is significant to undertake the healthy lifestyle, celebrity following and elements of ageing2
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