Volkswagen Business Strategy : Report
Added on 2020-06-04
15 Pages4591 Words34 Views
BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1LO1 – 1.1 1.2 & 1.3 covered in PPT...........................................................................................1TASK 2............................................................................................................................................1LO2 ............................................................................................................................................12.1 Organisational audit..............................................................................................................12.2 Environment audit.................................................................................................................32.3 Significance of stakeholder analysis while formulating new strategy..................................42.4 A new strategy for VW AG.................................................................................................5LO3.............................................................................................................................................53.1 Appropriateness of alternative strategies relating to market entry........................................53.2 Justification for selection of strategy....................................................................................6LO4.............................................................................................................................................74.1 Roles & responsibilities of personnel in strategy implementation........................................74.2 Resource requirements for implementing the new strategy for VW AG..............................84.3 Contribution of SMART targets in business strategy...........................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTION“Without strategy, execution is aimless. Without execution, strategy is aimless. - MorrisChang.” Hence, development of strategy as well as execution plan is very necessary for abusiness in order to build a strategy which could lead to success of a business. An organisationwhich is doing any kind of business aims to earn maximum profit which is supported by astrategy. A strategy is a tactic to provide a guideline with specification of goals, mission, visionof an organisation so that all the other people can move in that direction so as to achieve them. Itis being justified in this report how important a business strategy is for a firm. This documentalso consist of illustration about tools and techniques by analysing which a company likeVolkswagen develops its strategy. SWOT of the company as well as how it can make effectiveuse of SMART targets have been specified in this study. Implementation of a strategy in aorganisation requires assessment of various elements which have been specified in thisjustification. TASK 1LO1 – 1.1 1.2 & 1.3 covered in PPTTASK 2LO2 2.1 Organisational auditOrganisational audit consist of analysation of plan which have been implemented in theorganisation so as to find out the requirement of changes in various parts. VW AG is one of theleading auto mobile industry which have various diversifications which specifies that it have astrategic plan through which these have been managed. SWOT analysis is the best way to carryout any kind of internal audit for an organisation which is working on a large scale. Theanalysation have been specified below:StrengthsVW AG is a leading company which deals in auto mobiles and their parts. Hence, itsbrand name is a strength for the company through which the people are buying products. Thecompany is providing best quality in the parts of the transportation it is dealing in which is also astrong point.1
WeaknessesThe price of the cars are set really high as well as most of them are petroleum whichimplies a lot of pollution generation which is causing a harm to UK. Hence, company needs tolook after this so as to retain in market.OpportunitiesThere are many opportunities for the company as the technology is developing day byday which states that it can upgrade the functions of cars by using it. It can also develop a carwhich is very less pollution generator as well as which is cost efficient as well by grabbing theopportunities available for doing so.ThreatsThe major threat is from substitutes which implies that the company have to make morestronger competitive strategy so that there can be a lead over market which will help it ingrowing. Ansoff matrix can be also used to do organisational audit of VW AG which will help inassessment of the policies which have been established in its premises. It helps in developing aresult for growth of company as well its market share in coming time by analysing the scope ofthe business. Various elements which are there in this matrix are:Market PenetrationThis factor helps in identifying the sustainability of business in market which helps inmaking the strategies for same according to the situation.Product developmentDevelopment of a product has to be according to need and demand of the market andpotential buyers which is also assessed in this element.Market DevelopmentDevelopment of business in a market by expanding it in various other regions as well as variousother locations which are accessible by the organisation.DiversificationThe business of VW AG is diversified which specifies that the company is dealing invarious products which hints that it is not majorly relied on a single function.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
UNIT 7 Business Strategy : Reportlg...
|25
|4490
|36
Business Strategy Report of Volkswagen (Doc)lg...
|15
|4946
|50
Volkswagen Business Strategy Essay Samplelg...
|14
|4632
|25
Business Plan & Business Strategy | Assignmentlg...
|26
|5265
|76
Report on Business Strategy of Volkswagen Companylg...
|22
|3866
|39
Business Strategy Assignment | Volkswagenlg...
|15
|4387
|149