Journal of Strategy and Management

The Mahindra & Mahindra Group's business strategy for the automotive and farm equipment sector is a key factor in their success. The company has developed a strong presence in India and has also expanded its operations globally. The strategy focuses on leveraging the company's strengths in engineering, manufacturing, and supply chain management to deliver high-quality products that meet customer needs. The company has also made significant investments in research and development to stay ahead of the curve in terms of technology and innovation. In addition, Mahindra & Mahindra has a strong focus on sustainability and social responsibility, which is reflected in its corporate social responsibility initiatives and commitment to reducing its environmental impact.

BUSINESS STRATEGY
Table of Contents

INTRODUCTION.....................................................................................................................................2
TASK 1.......................................................................................................................................................3
1.1 Assess how business mission, vision, objectives and goals can be inform through strategies and
competencies..........................................................................................................................................3
1.2 Analysis factors that considers to formulate plan and objectives................................................4
1.3 Evaluates the effectiveness of techniques which are used to developing strategic planning......5
TASK 2.......................................................................................................................................................6
2.1 Analysis the strategic positioning of VW AG by carrying organization audit......................................6
2.2 Carry out environment audit for VW AG...........................................................................................8
2.3 Significance of stakeholder analysis when VW AG when formulating new strategy..........................9
2.4 New strategy for VW AG..................................................................................................................10
TASK 3.....................................................................................................................................................10
3.1 Analysis appropriateness of alternative strategies..........................................................................10
3.2 Justify selection strategy..................................................................................................................12
TASK 4.....................................................................................................................................................12
4.1 Roles and responsibilities of employee who are charge with implement strategy..........................12
4.2 Analysis the estimate resource requirement for implement new strategy.....................................13
4.3 Evaluates contribution of SMART targets to achieve strategy implementation..............................13
CONCLUSION........................................................................................................................................14
REFERENCES........................................................................................................................................15

INTRODUCTION
Strategic planning is the process which determines direction, policy and procedure which
assist to attain goals and targets. Hence, the business can set their targets and objectives through
they will achieve revenue and profits. It is basic need of every company which need to be taken
for accomplish targets and objectives (Ghalib and Agupusi, 2014). It exist vision and
profitability that makes profitability for manage functions. Present report is based on Neil
Westwood’s Magic Whiteboard which enhance revenue and profits through dealing with dragon
den shows. In this aspect, they are making high profits and revenue through objectives and goals.
For gaining insight knowledge of the company, report covers mission, vision, objectives
and goals through formulating plans. Furthermore, it also analysis strategic positioning through
carrying organizational audit. Moreover, it also includes strategies which assist to determine
market entry, growth to make sustainability. In addition to this, report assess roles and
responsibilities to implement strategy at workplace. At last, it covers SMART targets to achieve
goals and objectives.
TASK 1
1.1 Assess how business mission, vision, objectives and goals can be inform through strategies
and competencies
Mission
Mission determines a set of purposes which maintain by the company for enhance their
revenue and profits (Anwar, Shah and Hasnu, 2016). It assist to Neil Westwood’s Magic
Whiteboard for smooth functioning and overall growth. Mission of the cited company for their
strategic planning are as follows:
 To Create value for each customer of the company
 To Maintain loyalty within the enterprise
 To enhance market share and programs
Vision

Vision is determines things which need to be accomplish in the future. It is helpful to
growth of the enterprise in different parameter. It includes following elements which need to be
accomplish at workplace:
 To get most valuable customer and staff member
 To enhance share and profits of the firm
 To make innovative products and services.
Goals and objectives
Goals and objectives are general guidelines which set by the company for achieving
targets of the firm. This are accomplish within the time period so that Neil Westwood’s Magic
Whiteboard can make short term planning within the company. Following are goals and
objectives of the cited firm can take:
 To make successful brand and operations
 Develop business services (Areal, McIntosh and Sheppy, 2016)
Core competencies
Core competencies are skill and knowledge which is requires to make successful
operations and outcomes. It assist to the cited firm to make brand image of the enterprise in front
of customer and other stakeholders so that they will achieve goals and objectives in effective
manner.
1.2 Analysis factors that considers to formulate plan and objectives
Strategic planning is the effective process which determines strategy to make decision to allocate
resources and pursue plan (De Massis and Kotlar, 2014). It also gives direction in Neil
Westwood’s Magic Whiteboard. Following different factor can be considers in formulating
strategic planning:
 Industry: It is very important to analysis overall performances of the company to make
successful brand and organization performances. Thus, the cited firm can easily operate
functions in systematic manner. Changes in these factors can impact on the Neil
Westwood’s Magic Whiteboard performances. Apart from this, every business possess

different strategy from other organization so that it create high impact on the chosen
enterprise performances (Lederer, Schott and Kurz, 2013).
 Competition: Analysis of competition factors can also create impact in formulate plans
and objectives of the cited firm. In this aspect, they are unable to maintain their
profitability in market because various organization sell same products and services as
Neil Westwood’s Magic Whiteboard. Hence, this factor also generate impact on the
company performances when they are formulate plans and objectives and goals (Prasad
Mohanty and Augustin, 2014).
 Strength and weakness: SWOT analysis create crucial impact to formulate plans and
objectives. In this aspect, Neil Westwood’s Magic Whiteboard need to assess their
strength and weaknesses so that they will achieve market share. With the help of
strengths, the chosen organization can formulate plans for enhance profitability and
outcomes in market (Ajagbe, Inelo and AKPAN, 2016). On the other hand, weaknesses
assist to reduce loopholes of the enterprise. In this way, market share can also manage at
workplace.
1.3 Evaluates the effectiveness of techniques which are used to developing strategic planning
Following techniques can be suggested within Neil Westwood’s Magic Whiteboard:
BCG matrix
This matrix is determines through four elements which are as follows:
 Stars: Stars are indicate growth and performances of the company through they will
able to enhance market share and maintain profitability at workplace. Hence, Neil
Westwood’s Magic Whiteboard can easily establish their operations in new areas. It
will also helpful to take decisions regarding market and their results (Crooymans,
Pradhan and Jansen, 2015).
 Cash cows: Cash cows indicates low growth of Neil Westwood’s Magic Whiteboard
so that they can analysis market goals and objectives in systematic manner. In this
way, the cited firm can also face low growth in customer response so that they are
unable to expand their operations in different areas. Thus, it is important to
concentrate on elements which generate revenue.

 Dog: Further, it also shows low growth and market share of the chosen enterprise.
Thus, the organization need to cut unnecessary cost which reduce profits of the
enterprise so that they are able to develop solution at workplace (Wilson, Whitmoyer
and Sarstedt, 2014).
 Question marks: It also determines high growth of Neil Westwood’s Magic
Whiteboard so that they are concentrate on enhance operations and outcomes in
different places. In this element risk is also involves so that business need to perform
different activities through they can support to whole market easily.
Profit impact of marketing strategy
Profit impact of marketing strategy helps to maintain sustainability and competitive advantages.
This is because, it frames policies and rules for Neil Westwood’s Magic Whiteboard
(Hornibrook, May and Fearne, 2015). It considers following facts:
Business and natural environment of the company
Production method and organizational structure
Competitive position of the enterprise
Budget which is requires for operating functions
Strategic development program
Different types of operational activities
TASK 2
2.1 Analysis the strategic positioning of VW AG by carrying organization audit
Organization audit is conducted through SWOT analysis within the enterprise. It assist to
determine strength and weaknesses of the company (Anwar, Shah and Hasnu, 2016). In addition
to this, it also demonstrates external opportunities and threats at workplace of VW AG. Hence, it
make direction to strategic position of company. Following SWOT analysis can be taken within
the cited firm

Strength
 VW AG is the UK largest automobile industry that also operate functions in different part
of world.
 They are frame policies and regulations which assist to grow enterprise in effective
manner (Areal, McIntosh and Sheppy, 2016).
 High prices can also create positive impact on quality products and services so that the
company can establish various outcomes in effective manner.
 Strategy which adopt by the cited firm is very good that creates positive impact on
performance.
Weakness
 Dependency on UK and other countries for raw material (Eddleston and Morgan, 2014).
 Diversification as geographical is very poor.
 Transportation cost is very high so that it can also generate negative impact on the
performances.
Opportunities
 The cited firm has opportunity to expand their operations through diversification.
 Online sales also promotes through company so that the business can achieve high price
and attain profitability for development (De Massis and Kotlar, 2014).
 With the help of home delivery services, the chosen enterprise can maintain customer
loyalty within the business.
 VW AG need to give qualitative products and services so that they are able to capture
whole market in systematic manner.
Threats
 The cited firm is risk position due to high competition within the market so that it can
also create problem to expand business operations (Lederer, Schott and Kurz, 2013).
 Increasing in unemployment can also generate problem within the company for expand
operations and outcomes.

 Reducing in income can also generate negative impact so that investment cannot be made
by VW AG.
With the help of internal strength and weaknesses, the cited firm has various significance and
competitive advantages through they are able to develop profitability and positive results (Li-
Hua and Lu, 2013). In this way, VW AG need to expand their operations in international market
so that they are able to develop business profits and outcomes in systematic manner.
2.2 Carry out environment audit for VW AG
In respect to analysis environment, PESTLE can be taken within the enterprise which are
as follows:
Political factor
VW AG operating functions at international market so that they are able to develop profits from
outside areas. Global political factors are creates high impact on the company so that taxes and
government policies and legislations, etc. can create impact on performances. Various countries
give opportunity to the cited firm to operate functions in international market (Marinho and
Cagnin, 2014).
Economic factor
Economic factors such as demand changes and currency can also create impact on the
business performances. Thus, profits, and many other things are consider effects on the company
outcomes. Slowdown in economic conditions can also create major impact on the performance of
VW AG.
Social factor
Changes in social and culture can also create impact on the business performances. This
is because, social changes is a reason for modification in customer preferences (Elhamma and
Zhang, 2013). Thus, behavior and attitude of customer can creates effect on VW AG
performances. Hence, overall production is create impact on overall performances of the
company.
Technological factor

Technology factor creates great impact on the company performances due to changes in
market trends. Advance technology has great chance to enhance market operations within the
company (Sung and Ashton, 2014). In this way, VW AG need to perform different functions
through they are able to offers products and services in effective manner. Thus, they will capture
whole market easily.
Legal factor
Performances of the cited firm is directly influence from government policies and
regulations so that it is essential to develop market and operations in systematic manner. All laws
and rules that are frame by government is essentially follow by the chosen enterprise to protect
their environment (Prasad Mohanty and Augustin, 2014).
Environmental factor
VW AG need to perform functions to protect environment. In this way, the cited firm
need to take ethical and moral regulation so that environment is protects in systematic manner.
The cited firm also need to concentrate to satisfy different stakeholders. Hence, the company can
also protect environment.
2.3 Significance of stakeholder analysis when VW AG when formulating new strategy
Stakeholders are determines as a person, group, and many other elements who are
participate within the company. In this aspect, VW AG has creditors, employee, shareholders,
customer, government and suppliers, etc. (Dyché, 2015). They are assist to support to different
activities and actions which make sustainability and achieve positive results. Following are
significant of stakeholders analysis for formulate new strategy at workplace.
Following are importance to formulate strategy within the enterprise:
 Get opinion and ideas from different stakeholders at workplace.
 Take highest support from various people within the enterprise
 Make communication through understand them at workplace
 Help to understand reaction from different activities within the company (Ajagbe, Inelo
and AKPAN, 2016)

 .
Following steps can be taken within VW AG to perform functions:
Step 1
First step which need to be taken by the company is analysis business performances
through assess various activities and actions. In this way, those things are includes which create
impact on operations.
Step 2
After analysis business performances, VW AG need to identify power, interest and
influence from different activities and outcomes. With the help of various stakeholders, the cited
firm can take this step at workplace (Crooymans, Pradhan and Jansen, 2015).
 High power of strength and weaknesses can be assess by the organization so that
competitive advantages can easily maintain.
 High power and low interest rates need to be capture by the firm so that investment can
also generates at workplace.
 Low interest rates can also take place to kept information at workplace.
 Low power can reduce monitoring to minimum efforts that are made by the cited firm
within the company (Ghalib and Agupusi, 2014).
Step 3
Final step of the stakeholder analysis good understanding of the organization and
employee in VW AG. In this aspect, the organization take feedback and view from different
customer regarding operations of the business.
2.4 New strategy for VW AG
VW AG adopt new strategy through they can create value and focusses on customer
satisfaction from different actions and activities. Thus, the company can make new product
development plan. Hence, creditors, suppliers, customers, government and many other
stakeholders are plays very important role (Wilson, Whitmoyer and Sarstedt, 2014). In this
strategy the company can meet with goals and objectives through satisfy customer and their

requirement. As results, the cited organization can generates more revenue and profits from
different activities.
TASK 3
3.1 Analysis appropriateness of alternative strategies
Market entry strategy: When the business conduct development program within the business,
they have to concentrate on market entry strategy (Hornibrook, May and Fearne, 2015). In this
way, VW AG can establish new operations in existing place.
Merger: Merger is the process which assist to merge various operations within two enterprise.
Thus, the cited firm acts as single business operator.
Acquisition: Acquisition is the strategy in which the organization is take place through acquire
whole business.
Strategic alliance e: When two or more organization combine their assets and liabilities together,
they can accomplish objectives and goals. It is known as strategic alliance (Shrader and Hills,
2015).
Substantive growth
Related diversification: When VW AG make diversification in existing product line, they can
make related operations within the market.
Unrelated diversification: When the cited firm make diversification in different areas, it is known
as unrelated diversification.
Vertical integration: VW AG involves diversification in same stage so that it is known as vertical
integration. In addition to this, it also take in same place so that company diversify their
operations in existing areas.
Horizontal growth: When the various company make their expansion in different way in
distinctive place so that it is known as horizontal growth (Anwar, Shah and Hasnu, 2016).
Limited growth

Market penetration: In this aspect, VW AG penetrate market through increase share price and
product increment. In addition to this, different strategies can also be taken by the cited firm such
as advertisement, discount and many more things.
Product development: With the help of product development, the company can design new
product and make develops through packaging style and many more aspects (Areal, McIntosh
and Sheppy, 2016).
3.2 Justify selection strategy
Main objective of VW AG is to make themselves market leader so that they can achieve
high market share and sustainability at workplace. In this aspect, they will maintain profitability
through the company can attain targets and objectives. To accomplish goals and objectives they
can also make them successful leader so that automobile industry can easily develops solutions at
workplace which are related to market entry in new places. In addition to this, the company can
also increase their revenue through different activities and actions (Eddleston and Morgan,
2014). They can also align with big companies through strategies can be develops for attain
overall goals and targets. In new market, with the help of merger the cited firm can easily get
high share price from different activities and targets goals.
TASK 4
4.1 Roles and responsibilities of employee who are charge with implement strategy
Strategy implementation is requires person who can lead to different employee and divide
them to attain goals and objectives at workplace. In respect to this, VW AG need to assign roles
and responsibility according to workers qualification and interest. At each level roles are
demonstrates which assist to overall growth of the company (De Massis and Kotlar, 2014). For
implement strategy, the firm need to demonstrate roles and responsibility clearly so that they will
able to enhance outcomes at workplace. CEO of the enterprise also responsible to communicate
various things which are important for achieve market share and goals at workplace. In this way
various parties are also giving their effective role through communicating with them. Thus, they

are also responsible to give guidance to communicate with various people at workplace of the
company (Lederer, Schott and Kurz, 2013).
In respect to make strategic planning, employees of VW AG are also giving effective
participation through responsibility. In this way, they are maintain proper records of business
activities and actions who serve to make positive results at workplace. Hence, it is essential to
keep all important elements records through business will easily make objectives and attain
overall production at workplace. For maintain ethical and legal responsibility, employees need to
perform strategy through implement plan at workplace. Monitoring and controlling is requires
for taking overview of different activities (Wu, Gao and Gu, 2015) . Hence, it serve to get
positive results and maintain sustainability at workplace. It will encourages to overall planning
and system development for attain overall strategic management.
4.2 Analysis the estimate resource requirement for implement new strategy
There are different types of resources are available which assist to make new strategy
within the organization. They are as follows:
Human resource: Human resources are key element which gives important participation to
achieve goals and objectives (Caporale, 2015). In this way, they are giving effective performance
in VW AG which helpful to maintain sustainability of profits and targets at workplace. Hence,
overall production can be taken at workplace which maintain growth of the firm.
Financial resource: Financial resources are requires for enhance market and operations in
different areas. In this way, the cited firm can make investment with high amount for enhance
operations results through perform different activities. As results, the organization can make new
strategy which helpful to grow outcomes (Li-Hua and Lu, 2013).
Time and material resource: For every strategy, VW AG need to determine time frame and other
material to perform different functions and operations. In addition to this, the company need to
use latest technology through they will easily attain overall growth and sustainability at
workplace.
4.3 Evaluates contribution of SMART targets to achieve strategy implementation

With the help of SMAR target and objectives, VW AG can attain overall production at
high level so that revenue and profits can be generates easily. In this way, the company can
achieve overall production and objectives in systematic manner (Marinho and Cagnin, 2014).
With the help of specific, measurement, attainable, realistic and time scale, objectives can be set
at workplace so that the company can easily manage their outcomes and profitability. Hence,
they can ascertain overall production for developing results and outcomes. Following elements
can be considers within the enterprise:
In first element, the company need to take specific targets so that they will able to demonstrate
overall production in systematic manner (Elhamma and Zhang, 2013). Thus, VW AG need to
make specific objective through they can easily achieve high market share and revenue from
different activities. In addition to this, they have also concentrate on each activity and action so
that company can develops overall system through deals with system.
Further, measurement is also requires to perform different functions at workplace. In this way,
each activity and action need to be monitor and review so that business will able to develop their
operations in systematic manner. Hence, they can make cooperation with other organization
through ascertain competition within the market (Sung and Ashton, 2014). In this aspect, VW
AG have to demonstrate production level according to market needs and requirements.
In addition to this, another element comes towards the organization is attainable. In this way,
firm need to analysis how much objectives and goals are attain so that the enterprise can easily
develops operations at workplace. All the objectives of VW AG requires realistic so that they can
develops solutions for it carefully. Thus, it can be taken for developing results and operations for
deliver effective task and overall growth at workplace. It make sustainability within the market.
Apart from this, the cited firm need to take time frame to achieve objectives and goals in
systematic manner (Prasad Mohanty and Augustin, 2014). In this way, time frame assist to
completion of each activity within the time scale so that the chosen organization will achieve
their targets and goals.
CONCLUSION
With the help of strategy plan proper implementation is requires. It is depends on external
environment analysis which conducted by the company for measure customer value and

outcomes. There are various strategies which need to be taken by the company that can be
analysis for achieve competitive advantages and outcomes. Furthermore, it also analysis market
through PESTLE elements. In this way, the firm need to take analysis of internal place of the
cited firm so that they can establish market in effective manner. Moreover, with the product
development strategy VW AG can easily establish market and overcome weaknesses at
workplace. In international market, the firm can expand their operations through they will easily
develops profitability. In addition to this, effective implementation also take place that assist to
determine diversification of company in different areas. According to market conditions, the
chosen organization set targets in new areas.

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