Volkswagen AG Strategic Positioning
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Added on 2020-11-12
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BUSINESS STRATEGY TABLE OF CONTENTS INTRODUCTION 3 TASK 13 COVERED IN PPT3 TASK 23 AC 2.1 Evaluate the strategic positioning of Volkswagen AG by carrying out an organizational audit3 AC 2.2 Carry out an environment audit for Volkswagen AG 4 AC 2.3 Significance of stakeholder analysis when formulating new strategy in Volkswagen AG 5 AC 2.4 new strategy for Volkswagen AG5 AC 3.1 Strategies relating to market entry, substantive growth, limited growth or retrenchment for Volkswagen AG 8 AC 3.2 Justify
Volkswagen AG Strategic Positioning
Added on 2020-11-12
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BUSINESS STRATEGY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3COVERED IN PPT..........................................................................................................................3TASK 2............................................................................................................................................3AC 2.1 Evaluate the strategic positioning of Volkswagen AG by carrying out anorganizational audit ...............................................................................................................3AC 2.2 Carry out an environment audit for Volkswagen AG................................................4AC 2.3 Significance of stakeholder analysis when formulating new strategy in VolkswagenAG..........................................................................................................................................5AC 2.4 new strategy for Volkswagen AG..............................................................................5AC 3.1 Strategies relating to market entry, substantive growth, limited growth orretrenchment for Volkswagen AG..........................................................................................8AC 3.2 Justify the selection of a strategy for Volkswagen AG..............................................8AC 4.1 Roles & responsibilities of personnel at Volkswagen AG who are charged withstrategy implementation.........................................................................................................9AC 4.2 Estimated resource essential for implementing a new strategy for Volkswagen AG10AC 4.3 Contribution of SMART targets to the achievement of strategy implementation inVolkswagen AG...................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness strategy is a type of planning for achieving their goals and objectives. Strategicplan is useful for company to increase their sales and productivity in marketplace. Strategy planssucceed when they lead the business growth, maintain competition level and positions, andstrong financial performance. The group must change their approaches and strategies accordingto the requirements and needs of a business. This report will discuss about Dragon den organization to identify their specific goals,objectives and vision of strategic planning. There are many effective techniques which is helpfulin developing strategic business plans for growth and development.This assignment will also discuss about Volkswagen AG to analyze the strategiespositioning and also planning of the new strategies (Baraibar‐Diez, Odriozola and FernándezSánchez, 2017). This report will determine the roles and responsibilities of Volkswagen AG inthe marketplace. It will determine the estimated resources which are required for planning aneffective business strategy. TASK 1COVERED IN PPTTASK 2AC 2.1 Evaluate the strategic positioning of Volkswagen AG by carrying out an organizationalaudit The organizational audit is the best technique which is helpful for identifying internalstrengths, weakness, competitive advantages and opportunities in the existing marketplace. The organization audit can be done with the help of SWOT analysis, it is as followsStrengths- The main strength of Volkswagen AG is that they have specific objectives andgoals for their business. Volkswagen AG is a leading organization in manufacturing differentautomobile products in marketplace. They provide the best quality of service and products in theglobal market. Volkswagen AG continuously earns profits every year. Sometimes, the profit rateis low but they will manage their business and profit in proper manner. This organization hasexpanded their business across the world. It is important to improve performance of business andunderstand the market value. Volkswagen invested $8-8 million in the economy.
Weaknesses- Volkswagen AG organization is increasing their business and their structureand cost in global market. They are not focused on their business approaches. They provide theproducts at very high costs as compared to other brands (Cagnin, 2018). It is very important forVolkswagen to maintain their relationship in global marketplace. Sometimes, the gross profit ofcompany is very lowOpportunities- Volkswagen mainly focus on their business strategies and new marketdevelopment. They provide the facilitates and services to their customers. They have launched aneffective product which impacts on the business process and also increased their sales andproductivity in marketplace. Threats- The competition level can increase in market because many new entrants thatcan enter in the business all over the world. There is less entry restriction in the Volkswagen AG.Modern technology frequently changes because most of the organizations use technology topromote their products in marketplace. Volkswagen AG is an automobile company and providethe products in market with help of technology.AC 2.2 Carry out an environment audit for Volkswagen AGThe environmental audit is a process which is helpful for Volkswagen AG by authority inorder to formulate effective strategies in business processes. There are external factors that couldbe affect the business operations and functions. This analysis not only support an association toacquire knowledge about their complete environment but also assists in knowing about globalconcepts that are applicable in different countries in order to understand the nuances of auditingrequired for development and growth.PESTLE Analysis has been implemented for an organization and are as follows:Political environment- Volkswagen AG could get the advantages because they have lessentry restriction in marketplace. It is determining as a threat but it is advantage of organization inthe international market. The structure of tax is not high as compared to another. Economic environment- This consists of external factors in the business process. TheVolkswagen AG organization is dealing with the automobile industry as they provide the bestquality of product in marketplace. Economy influences business process and it can divide intotwo form such as micro environment that is effect the decision making and another macro-economic factor that affected the entire economy of automobile industry. Customer cannot buy
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