Business Strategy Doc - VW AG
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Added on 2020-09-17
Business Strategy Doc - VW AG
Added on 2020-09-17
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered in PPT............................................................................................................................3TASK 2............................................................................................................................................32.1 Strategic positioning of VW AG by its organizational audit.................................................32.2 Environmental audit for VW AG...........................................................................................52.3 Importance of stakeholders at time of strategy making.........................................................62.4 New strategy for organisation................................................................................................7TASK 3............................................................................................................................................93.1 Alternative strategy's effectiveness........................................................................................93.2 Justifying chosen strategies..................................................................................................10TASK 4..........................................................................................................................................104.1 Roles and responsibilities of personnel in implementing strategy.......................................104.2 Analysing resource estimation for new strategy..................................................................114.3 Evaluating SMART target's contribution............................................................................11CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONStrategy of business play very crucial role in the development of every organization.This is very complex to maintain the development and growth in the modern competitive market.Short and long term business strategy helps in maintain suitable growth as well as constantdevelopment nowadays. Purpose of this report is to present a plan of start up includingdetermining vision, mission, core competencies and their future plan (Boons and et. al., 2013).This report will examine the organisational and environmental audit for Volkswagen which isone of the largest automate company operated in UK. After the big scam the organisation have toface a large fall in the sales of their cars and goods for recovering this negative impact, theyrequire to manage a proper plan or strategy to increase the competitive position amongconsumers. This is fundamental for company to meet the desired goals and competitiveobjectives to meet the expected results. TASK 1Covered in PPTTASK 22.1 Strategic positioning of VW AG by its organizational auditFor meeting the aims and objectives of business, an organisation require to develop andevolve effective strategies and plans. Volkswagen is a large automate enterprise which operatesit business at global level (Briggs and Grisaffe, 2010). The organization is recently facingvarious types of issues and problems which require to enlarge the operations effectiveness. Thecompany required to manage and analyse these issues to enhance the performance ininternational market. The competition among the car manufacturer are strong in UnitedKingdom. To analyse the strategic positioning, it is required to examine the strengths andweakness as well as threats and opportunities of Volkswagen to identify the capabilities which isperformed with the help of SWOT analysis summarised as below: Strength Volkswagen products broad products range and mostluxury cars such as Lamborghini, Ducati, Bugatti, Porsche,Audi and many others. Organisation is one of the most successful car brands which
provide competitive benefits. The brand is one of oldest car company with a lot ofpotential and credible buyers all around the world(Brinckmann, Grichnik and Kapsa, 2010). It have approximate 350000 employee of enterpriseworking in entire company's departments. They have their own plant of production located in variousplace of world such as America, Europe, Asia and othercontinents. This makes them relay on oneself than otherorganisation in regard of production. The R&D departments of organisation is powerful that aidin designings and innovating the older models andmodifying the services and products of company.Weakness Volkswagen is facing fall in overall profitability and marketshare because of the tough and intense rivals in theautomate market. The controversial and scam have decrease the credibilitylevel as well as impacted adversely on the recognition ofbrand. The products and services of organization emit green housegases which is strictly prohibited by the government andconsumer are being aware about environment as well. OpportunitiesVolkswagen have various joint ventures which support awide network to the organisation worldwide as well asstrong consumer base (Bryman and Bell, 2015). Company can deploy their business in more populated andopen trade countries such as India, China, Indonesia whichcan aid in gaining consumer base as well as more marketshare.Later globalisation, international trade have interlinked thatincrease the individual's per income capital as well as guidetoward strong consumer purchase power.
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