Business Strategy Assignment-Volkswagen
Added on 2020-06-06
15 Pages4150 Words34 Views
Business Strategy1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Analyse strategic positioning of Volkswagen by carrying out an organisational audit........12.2 An environmental audit for Volkswagen..............................................................................32.3 Significance of stakeholder analysis.....................................................................................42.4 Present a new strategy for Volkswagen................................................................................5TASK 3............................................................................................................................................53.1 Alternative strategies relating to market entry, substantive growth, limited growth orretrenchment ...............................................................................................................................53.2 Justify the selection of a strategy..........................................................................................6TASK 4............................................................................................................................................74.1 Roles and responsibilities of personnel who are charged with strategy implementation......74.2 Analyse estimated resource requirements for implementing new strategy for Volkswagen84.3 Contribution of SMART targets to the achievement of strategy implementation ofVolkswagen.................................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11.......................................................................................................................................................122
INTRODUCTIONFor every business organisation, it is important to develop effective and efficient businessstrategies by which firms can retain for long time period at market place. With the help of thisgrowth and productivity of business can be increased. To run business long period of time, firmsalways make long term plan (Teece, 2010). The present business report is based on Volkswagencompany under which it uses effective tools and techniques and mange funds for develop thestrategic plans. In this present report mentions about the importance of stakeholder’s analysis atthe time of developing new strategies. For running business successfully, firm prepares a newbusiness-related strategy. To implement strategy, manager of Volkswagen plays an importantrole. In this report, there is also a discussion about the VW emission scandal. Under thisassignment, Volkswagen measure the requirement of resources for executing a new and effectivestrategy. 3
TASK 1Covered in PPTTASK 22.1 Analyse strategic positioning of Volkswagen by carrying out an organisational auditVolkswagen is a big automotive company. It sells its passenger cars in Bugatti, Audi,Bentley, Skoda etc. It produces many different and attractive luxurious cars and also from timeto time some changes or additions of some new features in its existing cars are done (Scholes,2015). Management of Volkswagen conducts research on the customers’ needs and tastes andthen designs car with effective features. The staff members of this business firm are loyaltoward it and also expert in its field. It has good brand image at market place. For making itsstrategic positions, it conducts some social activities and also contribute some money in thewelfare of society. To carry out the audit programme, Volkswagen do its SWOT analysis:Strengths- These are the abilities and also capabilities of business. If company has clearset of goals and objectives, then in this case it can easily achieve its goals. In past three years,the growth and sales of Volkswagen has been enhanced. Its major strengths is an effectivestrategy which is made by the top management . It conducts some social activities to createpositive impact. It manufactures pollution free cars which do not harm environment. 4Illustration 1: What is SWOT Analysis – ASimplified Definition Source: What is SWOT Analysis – A SimplifiedDefinition, 2017
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