Business Strategy for Uber

BUSINESS STRATEGY

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
The impact and influenced of macro environment......................................................................3
The internal environment and capabilities of Uber......................................................................5
Evaluation of Market with Porter's Five Forces Model...............................................................7
Strategic management plans for Uber Technologies...................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy means by which an organization set out to achieve the goals and
objective. It can be also simply described about the long term business planning. Therefore, it
also discusses how people though towards organization for making decisions and allocate the
resources in order for having their development by key objective (Balashova and et.al.,2018).
Uber is a technology company that includes the services such as food delivery, couriers, package
delivery and freight transportation. It can be done while by using the electric bicycle or scooter
on rental. This report explain about the appropriate frameworks that have impact and influenced
of the macro environment. Furthermore, analyze the internal environment and capabilities of
organization. This report also explain about porter five forces model for evaluating the
competitive forces of given market sector. Moreover, using the range of theories, concept and
models for interpret and preparing the strategies planning for an organization.
MAIN BODY
Vision
To provide the smarter transportation with having fewer cars greater access.
Transportation that being safer, reliable and cheaper, creates more jobs opportunities along with
higher incomes for drivers.
Mission
Uber mission is to bring transportation at everywhere, for everyone.
The impact and influenced of macro environment
Uber had become more frequently the fastest growing taxi sharing company. But is also
seems to be had their various types of taxi industry, at having their minimum wages and banning
in worldwide countries.
Political:-
Uber has faced too much of controversy fir having its initial development. It seems to be
more difficult to lie in insurance, if their any accident held than it is fault of driver or customer.
The political factor discuss the minimum wages, laws regards to their taxi industry as well as
requiring Uber to provide that documentation (PESTLE Analysis of Uber, 2017). In some

countries they have filed charged against the advertising and some of them that Uber driver do
not have their taxi licences.
Economic:-
The sharing economy of Uber might be generated from their economy in development for
large number of people. Many people shared their economy opportunities towards the drivers
that has been in the case of sharing taxi. As people would opt for having cheaper products and
services for bringing downturn economy. The development of Uber has been very quickly
adopted and challenges has become more at lower price by having their normal taxi maintaining
care they provide.
Social:-
In present time most of the people follow the market trends for saving their money and
time. As they try to go more digital in present time and for this Uber need to make company
more developed. Due to its availability people have been inclined to Uber greatly.
Technological:-
Uber have to make their company more developed from which they need to make the
advantage of technology. While by making the proper use of technology they might be had more
customer (Tesch and Brillinger, 2019). In recent time many people are moving towards online,
so for that Uber need to make their business more developed while by providing various types of
resources to the people through accessing online system.
Environment:-
The Uber has concern and given more importance to sustainability for making their
business. Due to increasing in traffic Uber people may have use public transport rather than
Uber. For this Uber have launched the Uber green pilot project for taking more sustainability into
their consideration.
Legal:-
Companies need to follow up the laws' ans they must have to pay fines and Uber being in
the transportation industry. In some countries state controllers have decided that Uber must
regards to more its driver as workers not as temporary worker and at some places hot with more
fines over unlawful driving.
Stakeholder analysis