Business Strategy of VW AG

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Organisational Audit of business entity................................................................................1
2.2 Environmental Audit of business entity................................................................................3
2.3 Significance of stakeholder analysis when implementing new scheme................................4
2.4 Present an innovative strategy for an organisation...............................................................5
TASK 3............................................................................................................................................5
3.1Appropriateness of alternative strategies link to market entry...............................................5
3.2 Justify the Strategy selection ................................................................................................6
TASK 4............................................................................................................................................7
4.1 Roles and responsibilities of personal who charged with scheme formulation]...................7
4.2 Estimated resources required in order to implement new strategy.......................................7
4.3 Contribution of SMART Objectives ....................................................................................8
CONCLUSION ..............................................................................................................................9
.......................................................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Business strategy is the craft, science and art of evaluating, formulating cross-functional
judgements (Business Strategy, 2015). It is enable an enterprise in order to accomplish its long
term goals and objectives. It is also known as process of defying the plans, policy, vision,
mission and targets of an organisation. It is a plan or approach which is very beneficial as well as
valuable for the business in regards to solve all issues in an effective & efficient manner
(Ackermann and Audretsch, 2013). With the help of this strategy, business entity can find out
their necessary resources in implementing innovative strategy. In this, management can give
accurate direction to its employees and employer in respect to attain higher productivity and
profitability of the firm.
This file is focused on VW AG which is a car manufacturing enterprise. In this report,
goals, objectives, mission, core competencies and vision of Azimo has been identified which it
wants to illustrated in Dragons den front. Several techniques and tools has been analysed which
is essential for formulating innovative scheme within organisation. Apart from this, PESTLE and
SWOT analysis, are known as environmental and organisational audit has been determined in
order to analysis recent position of business. Personal roles and responsibilities are also
identified in this report which charged in implementation of scheme. SMART objectives of the
Volkswagen which has been analysed in attaining strategy formulation.
TASK 1
Covered in PPT
TASK 2
2.1 Organisational Audit of business entity
Business strategy: It is defines as a patten of an organisation which makes effective
process and plan in order to lead higher development of growth of them. As per the case
scenario, different business are attracted towards innovative scheme implementation (Annabi and
McGann, 2013). So in this way, they can operates practices and activities of organisation in an
effective manner. In this situation, manger of the Volkswagen can develop new plan of action
which is essential to easily attain mission and vision of them. With the use of SWOT analysis,
business can determine their actual condition in market are as follows:
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(Source: Swot Analysis of Volkswagen, 2017)
Strengths:
 Volkswagen have large existence in the economy. As, they operates their stores in 153
nations (Swot Analysis of Volkswagen, 2017). It is a largest and multinational company
in Germany, China and Brazil etc.
 It is also known as auto mobile sector that mainly deal with car and other electronic
products. There are 600,000 employees are works with the purpose of achieving mission
and vision of the company, it is a big strength of entity.
 An organisation provides its core importance and significance to their development &
research department. This section mainly believes to enhancing its profitability and
productivity level by fulfilling buyers actual wants and needs.
Weaknesses:
 Poor condition in national market such as India, it is considered as developing and
growing market.
 Volkswagen face different issues towards their challengers such as Toyota, it is a main
competitor of company.
 Its car products are not situation and environmental friendly which is highly effects their
corporates image in a negative way.
Opportunities:
 By growing its business activities and functions into national market. It is very essential
for the company in order to achieve large number of share in marketplace.
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Illustration 1: SWOT Analysis