Report on VW Emission Scandal Affect on Volkswagen Group
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
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Added on 2020-06-04
Report on VW Emission Scandal Affect on Volkswagen Group
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
Added on 2020-06-04
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BUSINESS STRATEGY
Table of ContentsBUSINESS STRATEGY.................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Role of business mission, vision, objectives, goals and core competencies in formation ofstrategic plans.........................................................................................................................11.2 Factors has considered for strategies formulation............................................................11.3 Assess the effectiveness of techniques used when developing strategic plans................1TASK2............................................................................................................................................12.1 Organizational audit of Volkswagen group......................................................................12.2Environmental audit of Volkswagen group.......................................................................32.3 Importance of stakeholder analysis:.................................................................................42.4 New strategy for Volkswagen group................................................................................4TASK 3............................................................................................................................................53.1 Appropriateness of alternate strategies.............................................................................53.2 Selection and justification of strategy..............................................................................6TASK 4............................................................................................................................................74. 1Roles and responsibilities of personnel who are charged for strategy implementation.. .74.2 Resources needed for implementing new strategy...........................................................84.3 Explain smart target of VWAG........................................................................................8Conclusion:......................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONToday, It is necessary for every business organisation to formulate strategic planning.With the help of strategic formulation, company has set their goals and objectives in order toachieve their vision and mission. It is duty of management to prepare business strategy plans thathelps for develop and improve organisation performance. Company made better strategies thathelp for achieving success in near future. This report will discuss about the internal and externalfactors that adverse affect business operation. It is very important to analyse all businessstrategics that help to identify performance of organisation. Volkswagen group is fastestautomotive group all over world. It generate various innovative cars and motor vehicles all overcountry. This report will discuss the VW Emission scandal that adverse affect the Volkswagengroup profitability and goodwill. This company situated more than 150 countries. Vision,mission, objectives and core competencies of company are also mentioned in this report. Variousbusiness strategies helps to protect company from financial crises. Organisational audit and theirenvironment audit are also described in this report. This project also described SMART targetsrelate to organisation working.TASK 11.1 Role of business mission, vision, objectives, goals and core competencies in formation ofstrategic plans.Covered in ppt.1.2 Factors has considered for strategies formulation.Covered in ppt1.3 Assess the effectiveness of techniques used when developing strategic plans.Covered in pptTASK22.1 Organizational audit of Volkswagen group.Cited company is one of largest manufacturing automotive parts in country. Theyproduce various innovative cars and motor vehicles. They made goal and objectives that help for1
fulfilling their mission and vision statement. They plan and prepare some targets every year formaintain their goodwill and growth in long run. SWOT analysis helpful for assess organisationperformance. These are as follows:Strength:Cited company brand has very much popular as compared to other rival brands of similarindustry.They are largest manufacture of automotive components so large number of customer arebuy this brand only because they provide loyalty and honesty for their target customers.They also conduct various research measures that help for company to produce variousinnovative component or parts for fulfilling the needs and want of customers.This company has largely share their market value in China because this region is fastestgrowing sector in term of automotive components.Weaknesses:They are not capable to expand their production in all over country.This company has sometime produce those products that pollute environment. Todaymostly people are not purchase those products that pollute environment , they are awareabout this factor. This cited company produce some brans that absorb more fuel or dieselwhich release various type of emission gases.Opportunities:Cited company has able to expand their production in all over world. Government alsoplay essential role for develop and improve this automotive sector. They invest somemoney for purpose of economy development, this methods helps company earnprofitability and growth in long run.The largest beneficial part of this company has their strong research department. Throughthis method, company produce innovative products or components like electric vehicles.This help for gain competitive advantage over other rival companies (Reinhardt andStavins, 2010).Threats:This company has spend more capital in innovative products. But inflationary conditionhas largely impacts their profitability and decision in long term.2
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