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Business Strategy - Hilton Hotel

   

Added on  2020-07-23

11 Pages3356 Words2372 Views
BUSINESS STRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................11. Hilton...........................................................................................................................................12. Critical Analysis...........................................................................................................................33. Ansoff Matrix...............................................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONStrategy is identification of activities and plans that will helps in achieving defined goalsand objective of organisation. Strategies are long term future growth plans of organisation whichcomply with goals of mission and vision of organisation. Hilton hotel is engaged in delivering itsservice to hospitality industry. So, analysis of changing requirement and need of consumersshould be efficiently analysed in order to develop profitable marketing strategies for firm. Thestrategic management can be required in any operation of venture (Bordum, 2010). So, selectionof techniques and tools utilised during the effective implementation of strategic managementplan by higher key authority of an firm should be appropriate in order to gain desired results andhelps in achieving Hilton targets. In order to implement an efficient and profitable strategic planin working environment the company should develop an right answer to the critical analysisquestions for success of developed strategies.In this particular report various answers to the questions of development of strategic planand management of strategic tools and techniques is discussed. The assignment also carries outan intense study of various strategic plan that can be helpful for future growth of Hilton hotel inmarket (Getz and Lee, 2011). This analysis the Ansoff matrix developed in context with thevarious growth opportunities available to respective hotel chain in current trending marketscenario.1. Hilton.Hilton hotel and resorts is the subsidiary of parent company named Hilton. This isfounded in 1919 with an great developing history of 98 years. This is founded by Conrad Hiltonbeing engaged in the delivering an quality services to consumers and tourists. The headquartersof Hilton hotel and resorts is located in Virginia, United States. The company is serving theirservices worldwide through establishing more than 570 hotels approximately. These hotels arespread across 85 countries and territories (David, 2011). The company is doing business throughdeveloping various subsidiaries, franchisee worldwide. Target market for the organisation istraveller for business purposes and leisure travellers. The place of Hilton hotels are very specificaccording to the demand of their customers located nearby to airport, city centres, famousvacation destinations etc. New strategy of Hilton is development of Hilton honours in order toincrease sales through attracting consumers trough various benefits along with basic1

accommodation facility in hotel of company (Getz and Lee, 2011). The company has developedan Hilton hotel guest loyalty programme which provide additional discounts on the companypurchased exclusive hotels along with various amenities like fee Wi-Fi, digital check-in andcheck out, keyless entries. This loyalty programme also enables consumers of Hilton to selectroom according to their choices and preference in pre booking through Hilton honours app. Thisan profitable strategy for the organisation in brining higher satisfaction level of consumers andbuilding customer loyalty in market with brand name.Hilton is having different companies workings unity in order to contribute in profitabilityof parent organisation collectively. Various hotels chains of the organisation are Waldorf Astoriacollection, Conrad Hotel and resorts, Canopy, Curio, Double tree, Tapestry Collection, EmbassySuites Hotels, Hilton Garden Inn, Hampton Hotels, Tru by Hilton, Hoome2wood Suites andHome2Suites by Hilton, Hilton grand Vacations (Freeman, 2010). Waldorf Astoria collectioncomprises the hotel chains located in the iconic destination of world to give an diverseexperience to customers. Conrad hotels is engaged in delivering luxurious facilities to theconsumer by targeting leisure travellers in market and contribute in profitably of firm to largeextent.The economy of country is growing at faster rate. In respect to this results in increasedspending power of people in market and engaged in spending leisure time in order to get restfrom daily routine busy schedule. This builds an growing market for the profitably of anhospitality industry as the people are preferring to travel various destination and using luxuriousfacility of hospitality sector (Carroll and Shabana, 2010). In order to grab these huge growthopportunity the company functionality should be complied with an profit making strategicmanagement in organisation working environment. This will leads to achievement of goals andobjective of Hilton hotel effectively. Today market is an potential growing market for an hotelchain. The firm can make huge earning from the development of efficient strategic plan throughutilising various techniques to manage and implement these strategies in practice efficiently(Haynes and Hillman, 2010). The market trends are changing continuously with the customersneeds and the consumers are demanding for luxurious facility and opting various qualificationcriteria for selection of services like quality food along with cleanliness and different amenitiesin hotel room. So, the Hilton is having great growth opportunity through developing new2

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