Business Strategy of an Organization - Volkswagen
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
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Added on 2020-06-04
Business Strategy of an Organization - Volkswagen
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
Added on 2020-06-04
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BUSINESS STRATEGY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11.1 Assessment to inform strategic planning.........................................................................11.2 Analysis of factors for the formulation of business plan..................................................21.3 Techniques used for development of business plan.........................................................3TASK 2...........................................................................................................................................42.1 Analysis of the strategic positioning...............................................................................42.2 Environmental audit ........................................................................................................62.3 Importance of analysis of stakeholders............................................................................72.4 Presentation of new strategy for the organisation............................................................83.1 Strategy of Volkswagen in relation to limited growth while entering in new market.....93.2 Limited growth strategy for market entry and growth of organisation..........................104.1 Roles and responsibilities of personnel.........................................................................104.2 Analysis of the estimated resource requirement.............................................................114.3 Evaluation of the SMART targets..................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13Books and Journals...............................................................................................................13
INTRODUCTIONBusiness strategies act as soul for the organisations, as it helps the enterprises in calculating,implementing, measuring, monitoring and controlling the performance of the firm. It helps theauto-motives company like Volkswagen (VW) in designing and formulating its policiesaccording to environmental changes. Volkswagen the auto mobile company serving differencedcars every year across the globe. Further, the report will analyse business strategies followed andimplemented by VW after consultancy of planning manager of New phoenix. Moreover, thereport will analyse the emission scandal which forced the company to make changes in itsmanufacturing process. Whereas, the report will evaluate the internal and external factorsfollowed by the firm to make changes in its current strategies in order to satisfy buyersrequirement and cope up with the fuel emission scandal. Hence, the report will examine thecontribution of SMART targets which can assist the entity in attaining its ultimate goals andobjectives.1.1 Assessment to inform strategic planningFor the formulation of the business strategy it is necessary to understand the concept ofstrategic planning. It is a complex process in which the managers and leaders of the organisationwill determine the vision and accomplish a critical task of identifying the goals and objectivesfor the future. They will analyse the core competencies which are required for the formulation ofthe strategic plans. It is also considered as analysis of the ways through which the organisationwill carry its activities in order to achieve its objectives vision, mission and objectives (Dani, andet.al., 2012). It is a concept of interpretation of the priorities for the objectives to accomplish thestated vision. In this context, the vision mission and objectives of the company of Swing patrolhas considered on the basis of which strategies are formulated.Vision: It is a statement which determines what the organisation want to achieve in the nearfuture. In the above study, it can be said that the organisation Swing patrol has the vision ofBeing an excellent dance academy across London and want to capture maximum number ofdancers in 5 years. It has been recognised that the organisation will accomplish its vision in thefuture if it will follow a successful business strategy.Mission: It is a statement which describes the short term quantified goals which an organisationwants to achieve in the current financial year. It has been analysed that the Swing patrol has a1
mission to start the 5 new avenues in the London and wants to acquire more staff and qualifiedvolunteers and to share the wonderful, joy full dance.Objectives: It is the aim of the managers for the organisation which has to be achieved for theattainment of the vision of Swing patrol. In the organisation managers has an objective to hiresome qualified and professional teachers for the students or dancers.Goals: It can be said that the goals are the ways which are determined by the leaders to achievedthe predetermined objectives of the Swing patrol. They have set their goal to identify theacademies from which they will hire the professional teachers for the avenues and reduce thecost of the firm in hiring the Volunteers.Core competencies: These are positive aspects or the competencies of the Swing patrol which issignificant for the formulation of the business strategy such as: Better and qualified volunteers,best 35 places across the London.1.2 Analysis of factors for the formulation of business planStrategic planning is a method that is designed by the organization to achieve its objectives. Organizational structure: Organization have its specific structure that shows itsinternal and external strategies. Organizational structure involves power distribution,decision-making skills, impacts of new strategic plans on objectives and relationshipsbetween employees and managers. How strategic planning can be performed by theorganization is the main purpose of organizational structure (Jianwen. and Ying,, 2014).Communication: The success of the strategic planning processes depends upon thecommunication between all levels of employees in the organization. Every strategicplan should discuss within the employees of the organization. It helps in theachievement of the objectives and success of the organization. The senior managementwill discuss all the strategic plans with the employees. The employees will give theirresponse, contribute their inputs, give creative ideas and suggestions that can be veryuseful for the success of the organization.Leadership: Leadership is a process that affects other employees of the organization toachieve the goals. Leader operates the organization in the order which makes it capableto achieve its objectives frequently and positively (Winn and Zhang, 2013). In order toconduct organization, leader uses its leadership skills, values, ethical knowledge and2
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