Analyzing the Influence of Macro Environment on Uber's Business Strategies

Business strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Apply different frameworks to analyse the influence of macro environment on a company
and their business strategies........................................................................................................3
TASK 2............................................................................................................................................7
P2 Evaluate all the capabilities and the internal environment of a company by using
appropriate frameworks..............................................................................................................7
TASK 3............................................................................................................................................9
P3 Implement porter's five forces to evaluate competitive forces of a market sector for a firm.
.....................................................................................................................................................9
TASK 4..........................................................................................................................................10
P4 Apply different models, theories and concepts to interpret strategic planning for a
company....................................................................................................................................10
M4 : Strategic management plan that includes strategic priorities and objective.....................12
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Business strategy is then method that covers all the essential areas and through which the
business can framed by allocating certain strategy. There has been seen that all the market there
by holding the business in the implemented way and as when observed the growth of the
company depends on the factors that are made to be achieved by various strategies(Abbasi,
Mosleh Shirazi, and Hosseini, 2017). This report will cover the Uber technology as it deals with
all the food delivery transportation and other methods that created a global image in the market.
There will be a analysis of macro environmental factors with all the internal capabilities and the
evaluation of the porter's five forces. This report will evaluate the strategic directions and the
concepts with all the theories being made.
TASK 1
P1 Apply different frameworks to analyse the influence of macro environment on a company and
their business strategies
As Uber being the most known company there are certain strategies which has been
framed in all the macro environment. There has been framed that most of the companies in order
to gain the profit they tends to promote the product by applying various strategies and by
implementing that in all the sectors which came and has attained all the objectives in record to
the diversified market position.
Techniques to make the strategic planning Business Analysis- Uber can easily elaborate there business strategies by analysing the
requirements of there business in all the sectors and there has been made various areas of
work in the varies time.
 Benchmarking- This provides an acknowledgement in which the market position of the
company is being analysed and this pertain to provide the relevant rivalry company and
the competition in the market by that. Uber will lead to get all the details about there
market image in the company.
Analysis of macro environment
Stakeholder analysis it provides all such people that gets impacted by the performance
of the company basically this use to cover all the are4azs and the ways through which any

company can prioritize there performance. Uber identifies the stakeholders project and there
participation in all the areas(Cosenz,. and Noto, 2018). They are mentioned as follows:
Step 1: All the stakeholders are there being identified as in order to analyse there
potential in then market. In Uber there are customers, employees, shareholders and executive
staff etc. are covered as shareholders.
Step 2: When these stakeholders list has been made then the manger will have to
prioritize all the important stakeholder who are going to help in the development of the company.
 High power, High interest: This category of stakeholders helps the company a lot and
provide the smooth functioning of the company by making the performance of the
company better.
 High power, low interest: the stakeholders covers in this category will covers the high
power by they will not have much interest in the Uber.
 Low power, high interest: All the stakeholders in this covers the lower interest and the
manager of Uber will have to mention them about the program or the project of the
company.
 Low power, low interest: These stakeholder will not attain much power neither they will
have any more interest in the working of the company.
Step 3: All the stakeholders in this company tends are being prioritize as Uber will tend
to communicate with all the important stakeholders in order to ask and get the support of all the
stakeholder.
PESTLE analysis
PESTLE is the important tool that helps to analyse all the external business environment
factors that helps in pertaining the business as an important area in a proper manner. As in Uber
the pestle analysis is mentioned below:
 Political factor: It covers all the elements that consists of the factors and the government
regulations that imputes various tariffs, taxation and the rules being led. In Uber there is
no instability as framed politically in order to create the business in varies areas.
 Economic Factors: the GDP, all the inflation rate, interest rate and with that the
purchasing power of the US tends to be implied in the area that gas been considered, in
order to check the Uber being covering in the market of US there has been seen that the