Business Strategy
VerifiedAdded on 2023/03/29
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PowerPoint Presentation
AI Summary
This presentation provides an overview of business strategy and its role in achieving a competitive edge. It focuses on Kirsty's, a company operating in the healthy ready to eat sector, and discusses its mission, vision, objectives, goals, and competencies. The presentation also covers factors to consider while formulating a strategic plan, effectiveness of techniques such as BCG Matrix and SPACE Analysis, and references for further reading.
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