Business Strategy BSG Game 21 - Strategic Decisions, Theoretical Framework, and Emerging Technology

: BUSINESS STRATEGY
BSG GAME 21

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Strategic decision made during the six rounds of BSG simulation, one round stood out and key
lesson learnt.................................................................................................................................3
Theoretical framework to understand internal, external and competitive environment of
business and the way they helped in decision making in BSG....................................................5
Emerging technology Information- connected smart footwear ..................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy refers to set of action that are undertaken by business in order to grow
and expand its business operation in external environment. In short, it is competitive move or
action that has been taken by the company to attract customers, enhance its sales volume and
performance to maximum extend. This report is related to GO- fast is company that is offer
qualitative, more comfortable footwear to its customers in order to earn high profit margin. It has
highlighted crucial point related to major strategic decision made during the six rounds of BSG
simulation and the one round that stood out. Application of theoretical framework to understand
internal, external and competitive environment of business and the way it helped in decision
making. At last, it has evaluated the impact of one emerging technology on future of business
and recommendation related to the way technology can be used by future manager.
MAIN BODY
Mission
To be one of the most customer centric company where customers can find high quality
desirable footwear as per their choice at lowest possible price.
Vision
To be recognized as one of the best footwear companies in this industry that operate
globally.
Our company tend to become top leading suppliers of shoe wear and become one of the
most trusted and preferred brand of shoe wear.
Values
Values that are being valued by this company are: Work, respect for people, integrity, high
quality product availability, high quality service, business longevity.
On the basis of these values, value statement of the organization will be “Work, respect for
people, integrity, high quality product availability, high quality service, business longevity”
Corporate Objectives
 To increase corporate social responsibility contribution by 10 percent by the end of Year 13.
 To increase by Year 13 internet market of products by 10 percent
 To increase production by Year 13 by 10 percent
 To Increase overall revenue of organization by the end of Year 13 by 15 percent

Strategic decision made during the six rounds of BSG simulation, one round stood out and key
lesson learnt
Reflect and report on the general activities and decisions of the 6- year strategic business
decision making
1. First decision has been taken related to workforce compensation and training such as in the
North America facility there is average to pay total compensation of around 48704, while the
company make payment of around 54,678 to its employees. While in Asia pacific area the
industry average for total compensation is 18,142 and the company pay off 23,552.
Furthermore, employees are also provided with additional benefits such as base wage,
incentive pay and fridge benefits (Turner and et.al., 2018). Likewise, in North American for
best practice training employees are paid extra 800 while in Asia pacific only 600.
This decision was taken by the organization for achievement of 4th corporate objective that was
to increase overall revenue. The main reason because of which this decision was taken was to
make good payment to its employees for their hard work and dedication that has helped it in
earning more revenue and profitability.
2. The second decision has been taken related to branded footwear production
This decision was taken for achievement of one of the main corporate objective that was to
increase production. Reason because of which this decision was taken was to reduce its branded
production cost in North American also to earn more revenue by delivering similar quality
product at lower price.