Business Strategy: Reflective Report

Business Strategy: Reflective report
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Project: 011
Module: MOD003337

Executive summary
Company E is engaged into the manufacturing of the footwear product is
having its presence in the different parts of the world. The company mainly
targets North America and Asia Pacific which is its central base and having large
customer base. The company acknowledges that there are different firms which
exists in the global market and in order to determine its feasibility in the
footwear industry. The business simulation game provides a platform to the
people with an opportunity to run the business by developing winning strategies.
In this report, game is undertaken in respect to E company which requires
careful decision making, based upon the analysis of the decision taken, it can be
concluded that the company achieved its desired objectives but it failed to meet
with the investor’s expectations. The charts and financial ratios were analyzed
for carrying out the simulation exercise for completing the tasks.

Table of Contents
Executive summary........................................................................................................................... 2
Introduction...................................................................................................................................... 4
Mission............................................................................................................................................. 4
Vision................................................................................................................................................ 4
Values............................................................................................................................................... 4
1.1. Year 11..................................................................................................................................... 6
1.2. Year 12..................................................................................................................................... 6
1.3. Year 13..................................................................................................................................... 7
1.4. Year 14..................................................................................................................................... 7
1.5. Year 15..................................................................................................................................... 7
1.6. Year 16..................................................................................................................................... 8
(2) Making use of relevant management models and concepts to evaluate the
impact of a range of factors in the business environments which you
considered in the decisions taken in developing a competitive strategy
(Business environment analysis)............................................................................................. 8
2.2. Macro-environment (External Environment).....................................................................................8
........................................................................................................................................................... 8
2.2. Meso-environment (Competitive Environment)..................................................................................9
2.3. Micro-environment (Internal Environment)....................................................................................11
(4) Conclusion (Overall performance review against investor expectations)......13
References........................................................................................................................................ 14

Introduction
It would be difficult to successfully operating and managing the company
is not an easy task especially for those who have never run a business before.
The BSGS provides people with an opportunity to get an insight into how to run
the business. Thus, this is the business strategy reflective report based on
company E which is engaged into the manufacturing different types of footwear
and is distributed to the customers across various parts of the world. It involves
designing, manufacturing, marketing of the footwear and services related to it
when it enters the market.
Mission
The mission of company is to fulfill the dreams and desires of the clients
with the help of motivated and satisfied staff generating better and effective
return to its shareholders while keeping in mind its overall responsibilities.
Vision
The E company’s vision is aimed at becoming the leading brand within the
footwear industry by the way of establishment of one-stop shopping locations
that will serve its customers. The E company lacks the sufficient level of
resources in order to compete with its peers in the market and it intends to put
structures in the market which would help in letting the company sustaining
growth and match with the industry.
Values
The firm intends to provide high quality products to its customers from the
diverse background whether they are rich class, middle or lower class. The
company demonstrate higher commitment towards the sustainability among the
employees and the business at large by its participation in various community
development and integration programs. Pertaining to its decision-making
process, it takes into account the expectations of its shareholders and puts value
on workers performing well and bringing prosperity to the business and thus,
benefitting its stakeholders.
Corporate objectives