Business Strategy for Sustainable Development
Added on 2021-01-03
14 Pages3673 Words420 Views
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CaseStudy
INTRODUCTIONIn today's context each and every organisation want to attain sustainability for longerduration of time for such purpose they need to build proper strategies in order to analysis bothinternal and external factor(Kaplan and Nadler, 2015).Along with this factor macro and microenvironment factor play's an important role so that an organisation can know its capabilities,strength and weaknesses. For such instance, an organisation can attain opportunities andchallenges in competitive marketplace. In this report, Airbnb, Inc. global company that operateson online marketplace and hospitality service which is accessible through websites and mobileapps. This report is going to identify number of opportunities and threats in order to assessindustry attractiveness. Additionally, analysing resources and key components of organisation sothat factors can be identified in competitive advantages. Moreover, adopting one strategy that anorganisation need to implement and evaluate it using SAFe criteria.TASK 1Defining business environment and identifying number of opportunities and threatsBusiness environment consist of all external and internal factors such as employees,customers, supply and demands, clients suppliers, innovation in technology, social and markettrends etc (Oskam and Boswijk, 2016).These factor influences company or businessorganisation within an environment both directly and indirectly. It help in identifyingopportunities, utilising maximum resources that assist in planning and improving overallperformance, growth and profitability of the business. Environment opportunities of AirbandIn today's context there are lot of opportunities for Airbnb, Inc. as they are operating on onlinemarketplace and hospitality services with various usage of app and websites. Herein, some of theopportunities are determined below:Online e-commerce: Airbnb, Inc. has various opportunity to reach customers atworldwide by creating different opportunities to reach its customer's at large amount of base. Asthey are making offerings of their product through various websites, hotels official pages anddifferent booking portals. In such manner this strategies are creating hike sales and largeopportunities in competitive marketplace. Moreover, they can aware about their product andservices through social websites channels such as Facebook, Twitter, Instagram and YouTube.1
Backing flagship design: In toady's context one of the most important factor that helpan organisation to build brand name through their interesting product and services. Herein,Airbnb, Inc. are coming up with new offers on different occasion, festivals and seasonal offersthen they will always be demand as well as it will attain unique advantage in competitivemarketplace. Moreover, their offerings are able to build large number of customer's towards it bysatisfying customer requirement as per their need and demand. Moreover, their offerings are itscore products of their business which they are offering in competitive marketplace.`Growth market potential: Airbnb, Inc. is one of the well know brand which isexpanding their services in overall marketplace of same industry line. Moreover, with the risingcapabilities and earning capabilities of customer's directly and indirectly influences their profitratio. Moreover, it is the status symbol for consumer that they are operating over manycountries in order to enhance large customer base in order to attain hight market share.Business Environment Threat of Airbnb, Inc.Low advertising strategy: One of the biggest threats of Airbnb, Inc. is that they do notfrequently advertise their product and services in competitive marketplace. Herein, for suchinstance customer's are not much aware of products and services which they areoffering(Rosenblat and Stark, 2016). Initially, Airbnb, Inc. need to introduce their product andservices through adopting various promotional tools and techniques in order to attract largenumber of customer's towards it. Moreover, an respective organisation need to spendapproximately 35 of their sales on advertising their products and service feature so that peopleare aware about their offerings.Competition: In toady's context travel and tourism industry are developing aredelivering their best product but one of the biggest threats for their company is that theircompetitors are offering same products with low pricing strategy. Though they are focusing onhigh product quality so that their customer's feel happy from their product and services.Eventually, low cost strategy of their competitors are effecting portfolio as well as declining theirmargin ratio.Unavailability to meet customer's needs: The major aspect in case study of Airbnb, Inc.that they do not reach large customer's base but the work out exclusively in their apps andwebsites. As now as days customer's are mostly attracted towards online apps as it has been2
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