Strategy in the Innovation Economy

Running head: STRATEGY, CHANGE AND INNOVATION
Strategy, Change and Innovation
Name of student
Name of University
Author note

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STRATEGY, CHANGE AND INNOVATION
Introduction
The introduction of the topic is about the introduction of Bruno App, which can allow
delivering better level of convenience of the customers to access the different kinds of health
care services. The introductory portion also represents about the meeting where discussions
have been made, according to the video provided, and also about how the application has
helped a small or medium sized business organisation to attain success within the competitive
business environment. Moreover, the high creative thinking and building capability, ability to
detect information, translate those into individual facts and information and also ability to
quickly attain the desired response rate, all of which, can contribute to the management of
business entrepreneurship quite easily and conveniently1. According to the video, it is also
understood that the application has to be built for the clients to access different types of
health care services and place orders on those just like they do while purchasing a product,
and then the required service would be delivered to their doorstep.
The application has also been built with the operational and functional features about
how Bruno app can identify huge numbers of scopes and opportunities, thereby, allow people
to assess their related issues and then make them understand how they can overcome those
with the use of this app services. It could easily fulfil the needs of customers by providing
them the services that they require and even make them attain certain benefits. The product is
a very much scalable software application, which is available in the online marketplace and
can be easily used and found on the website by the customers for usage2. The fee for service
1 Johnson, Gerry. Exploring strategy: text and cases. Pearson Education, 2016.
2 Pisano, Gary P. "You need an innovation strategy." Harvard Business Review 93, no. 6 (2015): 44-
54.