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Report on Application of Business Strategy : VW AG company

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Added on  2020-06-05

Report on Application of Business Strategy : VW AG company

   Added on 2020-06-05

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BUSINESSSTRATEGY
Report on Application of Business Strategy : VW AG company_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................12.1 Analysis of the Strategic position of the VW AG...........................................................12.2 Explanation about the business environment of VW AG company................................32.3 Assessment of the significance of stakeholder analysis at the time of new strategyformation................................................................................................................................52.4 present a new strategy for VW AG..................................................................................6TASK 3 ...........................................................................................................................................73.1 analyses the appropriateness of alternative strategies relating to market entry................73.2 Justify the selection of a strategy....................................................................................10TASK 4..........................................................................................................................................114.1 Assess the roles & responsibilities of personnel at VW AG..........................................114.2 Analyse the estimated resource requirements for implementing a new strategy- .......114.3 The contribution of SMART targets to the achievement of strategy Implementation-..12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONIn the present time there are huge competition in the market as various organisationdesires to again high level of profitability and outcome. For attaining this objective, business unitdevelop several kinds of the tactics and business strategies. It is a kind of source and way tocompete with rivals and make effective position in the market. Business strategy is a planning forsolve a specific problem and develop competitive position in the competitive market. In a simpleword it can be said that business strategy is a tactic to addressing the high level of result andoutcome within the competitive market (Mitchell and et.al., 2016). The present report is based onthe application of business strategy in order to earn effective competitive advantage and developexcellent position of company in the market. In the present study, VW AG company has beendiscussed for gaining effective knowledge and application about the business strategy. It is oneODF the world largest automotive manufacturing company which sell passenger cars. In additionto this, business environment audit has been also studied with respect of cited venture.Furthermore, components that have considered when formulating strategic plan has been alsoaddressed in this study.TASK 1Converted in PPTTASK 22.1 Analysis of the Strategic position of the VW AGOn the basis of given scenario, VW AG company is one of the world largest automotivemanufacturing company. It deals with several kinds of passenger car such as Skoda, Audi,Bugatti, Bentley, Ducati etc. Cited venture sell its product and services in 150 countries and ithas 100 production facilities in the 27 countries. Cited venture have major objective is to deliverhigh quality of product and services in the market. In order to attain this objective, cited venturerequires analysing its internal capabilities and strength (Gonzalez-Padron, Hult and Ferrell,2016). While company effectively analyse and assess its internal strength, capability and positionthen it can easily develop specific strategy for attain its determined target. In order to analyse thestrategic position of VW AG company, SWOT model can implement. Following are systematicdescription of SWOT analysis of cited venture-Strength1
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The main strength of VW AG company is that it have strong position and brand image inthe market as it brand name is enough to promote and sales its automobile product andservices (Grünig and Kühn, 2015). The major reason for its strong brand is that it useshigh quality of raw material in its production and operation.It's another strength is that it have joint venture with the local Chinese automaker bywhich it has gain effective profitability and market share in the market (Shi, 2016). Inaddition to this, it has the widest brand portfolio among all automotive companies in theworld.It has used diversification strategy through which it has gained high level customerattraction.WeaknessIt has major weakness is related to the low market share in the US automotive market. Ituses the same eating away all major car manufacturer that is why its market share hasbeen down in the US market.It's another weakness is related to the little expertise in the industry. As per the research ithas been founded that cited venture is unable to manufacturer and produce the batterycare which is high demand of the customer in the market (Houdet, Trommetter andWeber, 2012).OpportunitiesIt has major opportunity is to conduct joint venture and acquisition in the US and UK. Ithas another opportunity to develop automatic and battery car in the market so as it canattract large numbers of customer toward the brand. It has opportunity is to become thenumber one car automobile manufacturing company in the world.ThreatsDue to regular changing and advancement in the technology, company have to face themajor issue related to huge investment of capital. Its another major threat is related tochanging business environment component such as economic, social, cultural,technological, legal etc (Jaber and et.al., 2015). Due to the economic factor, inflation,recession and interest rate can hugely impact upon the company's operation andproduction.2
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