Business Strategy of VWAG : Report

Added on - 06 Jun 2020

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BusinessStrategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK -1..........................................................................................................................................11.1 Mission,Objective,goals and core competencies of new business:PPT...............................11.2 Factors to be considered while formulating strategic plan:PPT............................................11.3 The key techniques available for the business :PPT.............................................................1TASK -2..........................................................................................................................................12.1 The strategic positioning of VWAG.....................................................................................12.2 The environment audit for VWAG.......................................................................................32.3 The significance of stakeholder while making new strategy for the company.....................62.4 A new strategy for VWAG...................................................................................................7TASK – 3.........................................................................................................................................73.1 The alternative strategy related to market entry, substantial growth for VWAG.................73.2 The selection strategy for VWAG.........................................................................................8TASK-4............................................................................................................................................84.1 The roles and responsibilities of personnel at VWAG..........................................................84.2 The resource requirement for implementing new strategy...................................................94.3 The contribution of SMART targets in implementing this new strategy..............................9CONCLUSION..............................................................................................................................10REFERENCES.............................................................................................................................11
INTRODUCTIONBusiness strategies are made by companies in order to achieve long term objectives. A lotof competition is faced by companies in the market so to make their product and services moreinnovative and expand their market these strategies of business are made (Veit and Spann,2014.). When business strategies are mdse all factors such international and external factors areconsidered while formulation these strategies. These business strategies will help the company toachieve its business goals.VWAG is a company in UK that manufactures and sells cars to passengers. It is well-known company in UK (VW AG, 2017). In around 153 countries this company operates andcustomers are greatly satisfied with services and products that are provided by this company. Inthis report the business plan for a new company will be made in which the goals, mission, visionetc of that company will be explained. The strategic positioning of VW AG will be analysed byconducting an audit and an environment audit for VWAG will also be done in this report. Thisreport will present the alternative strategies for growth for VWAG. The requirement of resourcesfor implementing anew strategy for VWAG will be also be analysed in this report. Thecontribution of SMART targets in achieving the new strategy for this company will also beevaluated.TASK -11.1Mission,Objective,goals and core competencies of new business:PPT1.2 Factors to be considered while formulating strategic plan:PPT1.3 The key techniques available for the business :PPTTASK -22.1 The strategic positioning of VWAGBy using SWOT an organization audit can be conducted .The internal strength and weaknessesof the company can be identifies with help of SOT analysis. The opportunities and threats areexternal to the company but by suing SWOT analysis of the company this can also be analysed.The strategic positioning of the company can be figured out with this.Strength– The strength of VW AG is that it has very well-structured. The high engineered supercars and also passengers cars as well as business are produced by this company. In the portfolio1
of VW AG there are endless product. The structure of the company is smooth and efficient. Forits own branding and success each business is responsible (Mithas,Tafti and Mitchell, 2013).Across the globe presence is strong– It has a deep pockets this is one of the advantage of theircompany. So, due to this able to expand its business at a quicker pace. In the globe it is the oldestcar manufactures so the customer trust is more over its products..And against Honda, Toyota ithas well-established itself. There are about 71 production plants and in about in 150 countriesacross globe.Excellent brand recognition– On any given day this company produces about 23,000 motorvehicles. If they demand is bot so high one cannot produce such quantity of vehicles. In the UKand across other countries such as Europe and USA the VWAG brand is very strong. All crossthe globe its strength is also growing. In the world in 2016 it is ranked at 57thtank position.Well-managed operations– On VWAG in UK the whole town is demanded on this company foremployment. In terms of operations the company is huge. There are about 26000 cars productsalong with logistics and other operations is handled by the company (Drnevich and Croson,2013).. It is not easy task to handle these things in a day. The management of operation of thiscompany is also excellent.Research and development- There is a high technology is in built increases of their companyand customer trust this company in terms of its performance. The products beyond expectationare given by research and development. In the portfolio this company have recently ventured intohybrid cars and motorcycles.WeaknessesThe emissions' scandal– The main umbrellas was effected due to hi scandal. In the organizationmore than 5 million cars were returned .From the top management of the company as wrongsoftware was installed.The margins are being eaten away by rivals- The market has been penetrating by the manycompetitors brand and there competition in the price is tremendous. The customer are beingbenefited from this competition. The brands are affected by this adversely.There is need to strengthen parent brand- A lot of advertising in dollars is done by thecompany in order to strengthen its brand for Audi, Porsche and other brands. The company needto send more in order to crate a more brand quality for parent brand – Volkswagen. The cars like2
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