Business Strategy of Volkswagen Report

Business strategy

Table of Contents
INTRODUCTION .....................................................................................................................3
TASK 1......................................................................................................................................4
..................................................................................................................................................14
TASK 2....................................................................................................................................14
2.1 Strategic positioning of VW AG by its organizational audit....................................14
2.2 Environmental audit for VW AG..............................................................................15
2.3 Importance of stakeholders at time of strategy making............................................17
2.4 New strategy for organisation...................................................................................18
TASK 3....................................................................................................................................20
3.1 Alternative strategy's effectiveness...........................................................................20
3.2 Justifying chosen strategies.......................................................................................21
TASK 4....................................................................................................................................21
4.1 Roles and responsibilities of personnel in implementing strategy............................21
4.2 Analysing resource estimation for new strategy.......................................................22
4.3 Evaluating SMART target's contribution.................................................................23
CONCLUSION .......................................................................................................................24
REFERENCES.........................................................................................................................25

INTRODUCTION
A business strategy plays a vital role in the success for each and every business
organization. In modern global environment it is difficult to maintain consistent growth and
development which is very crucial. In order to maintain competitive position business
strategy helps to meet their short and long term targets (Verbeke, 2013). This report based on
Volkswagen limited which is new electric car company and operate their business in the
United Kingdom. The firm wants to provide a consistent growth to their enterprise in the long
run and for this they need to construct innovative strategy so that they can sustain in such
competition level. This report will have explained about the mission, vision and core
competencies of a company and helps to set their future direction. The present report also
explained about the various factors relating to the strategy developed by the top management.
The second part of this report will talked about the VW AG and its environmental and
organizational audit which helps to increase their sales and gain competitive position in the
market. This is very crucial for a company is to understand the overall environment and
design their approaches according so that they can meet its expected results.

TASK 1