Report on Volkswagen Group's Strategic Planning
Added on -2020-06-06
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Organisational audit of Volkswagen.....................................................................................12.2 Environmental audit of Volkswagen.....................................................................................22.3 Significance of stakeholder analysis.....................................................................................32.4 New strategy for Volkswagen AG........................................................................................3TASK 3............................................................................................................................................43.1 Alternative strategies relating to market entry, substantial growth and limited growth ....43.2 Selection of a strategy...........................................................................................................5TASK 4............................................................................................................................................54.1 Roles and responsibilities of personnel in charge of strategy implementation....................54.2 Estimated resource requirements for implementing a new strategy....................................64.3 Contribution of SMART targets to the achievement of strategy implementation...............6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness strategies are understood to be the source by which an organisation decides toachieve their objectives. It is an important part of a long-term business plan, covering about aperiod of nearly three to five years. Business strategies are mainly related with the issues ofresources, their allocation and scope of business activities. This report will be focusing onunderstanding the process of Volkswagen Group's strategic planning. Volkswagen is a Germanautomotive company headquartered in Wolfsburg. This report will also deal with their abilitiestowards the formulation of a new marketing strategy. Various approaches of evaluation ofstrategies are also assessed in a major part of this project. This project will also highlight theprocess of marketing strategies' implementation within VW AG. TASK 1Covered in PPTTASK 22.1 Organisational audit of VolkswagenThere are certain factors in the internal environment, that affects the performance ofVolkswagen (Oltra and Luisa Flor, 2010).Capabilities Assessment Global presenceOperating in 153 countries and the biggest auto manufacturer of 2012. witha diverse portfolio, selling 13 brands like Audi, and Bentley and cateredamongst various types of customers for their needs.DepartmentalstrengthVW AG has their main strength in their research and developmentdepartment along with the engineering section which produces the mostefficient automation engines to multiple automotive brands, to keep theircapabilities to keep their production grow with the need of the speedingdemand in the market. Market SharesHaving their strongest market share in china, VW AG has captured approx20% of the shares in market with its Audi and other Volkswagen brands.The brand is currently valued at 5.5 billion GBP.ScopesThere are open relationships available that VW AG can make with non-1
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