business strategy

Business Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1. Impact and Influence of macro environment on Uber and its strategies..........................3
M1. The macro environment factors that determine and inform strategic management decision
................................................................................................................................................6
TASK 2............................................................................................................................................7
P2 Using appropriate frameworks analyse the internal environment and capabilities of a given
organisation ...........................................................................................................................7
M2. Assess the strengths and weakness of Uber..................................................................10
TASK 3..........................................................................................................................................11
P3 Apply Porter’s Five Forces model for evaluation of competitive forces in market........11
M3 Appropriate strategies to gain competitive advantage and market position..................12
TASK 4..........................................................................................................................................12
P4 Utilisation of various theories and models to construct a strategic plan for the company12
M4 Strategic management plan which includes tactile strategic precedence and aims .....13
CONCLUSION .............................................................................................................................14
REFERNCES:................................................................................................................................15
Books and Journals:..............................................................................................................15

INTRODUCTION
Business strategy is a plan that is formulated by business to achieve the goals and
objectives. It is like a road map that guides company to grow. The strategy is made after a good
research of current trend and needs and wants of customers. A effective business strategy helps a
business to achieve competitive advantage. Along with that it helps the business to deal with
uncertainties that may arise in future (Puspitasari, and Jie, 2020). This report is based on Uber
that is an American international organisation. The company was established in March, 2009.
Uber provides cab services, couriers, food delivery, and etc. to the customers. There is discussion
related to impact of macro and micro environment on the business. There is use of various
models to better understand the concept.
MAIN BODY
TASK 1
P1. Impact and Influence of macro environment on Uber and its strategies
Business Strategy helps a business to operate smoothly and achieve the goals and
objectives on time. Uber is one of the largest company of gig economy which is successful by
making effective strategies. The company has around 67% market share in ride business and
remaining in food delivery (Özsaçmacı, and Dursun, 2020). The importance of business strategy
is explained below:
 Business strategy is an essential part of business plan as it is road map that helps buiness
to attain its goals an objectives.
 It helps business to identify strength and weakness. Along with that work of weakness to
operate successfully.
 Effective Business Strategy helps a business to gain competitive edge.
Business strategy is made in elation to mission, vision and objectives of the organisation. As it
helps the business to effectively achieve the goals and objectives (Ciasullo, Cardinali and
Cosimato, S., 2017).
Vision:
“To become trustworthy brand for cab services that provides safe ride.”
Mission:
“To grab opportunity by setting the world in motion.”

Objectives:
 To build healthy relation with all customers by providing quality services.
 To become dominant player in market to gain higher profits.
 To give effective transportation services to all individuals.
Macro environmental analysis with the help of various frameworks is mentioned below:
Stake Holder Analysis
Stake holders are the people that have stake in the company and decision making power
in company. Stakeholder analysis in elation to Uber is discussed below:
High Power, High Interest: This is the first quadrant. People who invest money Uber are
shareholders of the company. They have interest in company and power of decision making.
High Power, Low Interest: The customers come in this quadrant. As it is important to
keep them satisfied and provide relevant information.
Low Power, Low Interest: Suppliers do not have mush interest in information related to
the company and they have less power in decision making (Samygin, and Baryshnikov, 2017).
Low Power, High Interest: Government comes in last quadrant. It is important to provide
all the relevant information to government.
PESTLE analysis
This framework helps to study the impact of macro environment factors of business. The
PESTLE Analysis in respect to Uber is explained below:
Political factors: Uber has operations in various countries so it has to follow rules and
regulations of every country. They have benefit as America has stable political conditions.
Economical Factors: Uber has provided job to various people and they provide the rides
at cheap prices (Ho and Wang, 2020). This gives tough fight to competitors.
Social Factors: The belief and attitude of society comes under social factor. In relation to
Uber, the provide quality services to all the customers and have gained a positive image. They
have created loyal customer base due the relations they have build with customers.
Technological Factors: It is one of the major factor that has impact on operations of
business. Uber conducts research and use updated technology to achieve goals and objectives.