Business Strategy For BT Group Plc

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P.1.Critically analysing the macro environment and how it determines BT organisation's
management decision..................................................................................................................3
TASK 2............................................................................................................................................6
P.2. Critically evaluate the strengths and weaknesses of BT organisation's internal
capabilities, structure and skill set..............................................................................................6
VRIO model to determining strategic capabilities that possessed by BT organisation .............6
TASK 3............................................................................................................................................8
P.3. Devising appropriate strategies to improve competitive edge and market position of BT
company......................................................................................................................................8
TASK 4..........................................................................................................................................10
P.4. Producing a strategic management plan that has tangible and tactical strategies and
objectives...................................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business strategy is most essential factor for each organisation, so its strategic
professionals need to take into consideration while designing of effective strategy for company.
In the report, the company has to be taken which is,BT group Plc. UK based one of the largest
telecommunication industry in the nation. In addition to this, the report will be discussed about
impact and influences of the macro environment factors that will be considered within it. Beside
from it, the report will be discussed about VRIO model, porter;s five forces model and
Bowman's strategy clock model in order to identification of strategic capability and its
succession as well.
TASK 1
P.1.Critically analysing the macro environment and how it determines BT organisation's
management decision
It is most essential things for each organisation to having macro environmental analysis
within the business environment in order to identifying those elements which is affecting
business functioning externally (Williams, 2014). In case of BT organisation, it is one of the
largest telecommunication company in UK, which is furnishing varied of telecom networking
and IT services in industry. It has been examined that, varied of external environment factors
presented here, which is affecting BT's organisational functionality in industry at broad level
which is as following:
British Telecommunication (BT) is the largest and biggest telecommunication provider in the
UK. British Telecommunication's main activities include networked IT services, local, national
and international telecommunication services. Key aims of British Telecommunication is to
emphasise and improve on the quality aspects and provide good customer service.
PESTLE analysis is important for any company as these can influence marketing and
relationships that a company has worked hard to develop. PESTLE analysis stands for-
 Political Factors, Economic Factors, Social Factors, Technological Factors, Legal
Factors, and Environmental Factors (Spender, 2014).
PESTLE analysis model for BT's environmental analysis:
Political factors that impact BT group Plc :