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Business Strategy Assignment : Volkswagen

   

Added on  2020-07-22

16 Pages4664 Words29 Views
BUSINESS STRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered in PPT.......................................................................................................................3TASK 2 ...........................................................................................................................................32.1 Organisational audit..........................................................................................................32.2 Environmental audit.........................................................................................................52.3 Significance of stakeholder analysis................................................................................62.4 Present a strategy for company.........................................................................................7TASK 3............................................................................................................................................83.1 Alternative marketing strategies relating to market entry................................................83.2 Justify the selection of strategy........................................................................................8TASK 4............................................................................................................................................94.1 Roles and responsibilities of the person who is involved in strategic planning..............94.2 Resources required for implementing a new strategy....................................................104.3 Contribution of SMART targets.....................................................................................10CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONIn every business organisation, business strategy is a tool that is develop in order toachieve organisational goals and objectives. It seems as long term business plan for 5 to 8 years.Business entities are evolved efficient strategies in order to resolve their all issues i.e. financialand non-financial. Along with this, these strategies and policies also put huge impact on businessactivities and operations (Woodcock, Green and Starkey, 2011). Volkswagen is the chosenorganisation in this present report, that is a German auto mobile company. It was founded in 28thMay 1937 and now is spread all over the world. It also has sales revenue of €107.641 billion.Apart from this, the present assignment will be included mission, vision and goals of citedenterprise. There will be a discussion on the factors which will put an impact on strategicplanning of business organisation. Organisation and environmental audit will also conducted bySWOT and PESTAL analysis of the company. A present business strategy is developed forVolkswagen; it will be included that how a company achieve its goals and objectives from targetmarket. Readers will also came to know about the roles and responsibilities of the persons whoare liable for strategic planning process of a business organisation. TASK 1Covered in PPTTASK 2 2.1 Organisational auditOrganisational audit comprises with evaluation of all internal factors that are liable for itsgrowth and development. It can add values in the operations and practices of businessorganisation. Along with this, organisational audit is liable in order to achieve its goals andobjectives in a systematic manner and gives an effectiveness to the firm for risk management.Apart from this, it can be done through SWOT analysis by determining strength, weaknesses,opportunities and threats of a business entity. Below mentioned SWOT analysis of Volkswagen: - STRENGTH Volkswagen has a great marketpresence; presently it is operated in 145countries and known as the thirdWEAKNESSESAs there are so many competitors areestablish themselves in market, so asthis company has limited market

biggest auto manufacture industry overthe globe (Wang and Verma, 2012). It has a strong diversified productportfolio in target market, i.e.Volkswagen is an owner of 13 automobile brand, such as – Bently, Audietc. The main objective of company isto produce cars for all type ofcustomers. Volkswagen spend a lot in marketresearch so as it can easily recogniseneeds and wants of potential customers.Apart from this, the firm has strongproduction capabilities which helps itsto keep growing in global market. VW is a market leader in auto mobilesector by having wide range ofvehicles, i.e. cars. presence. It does not has great brand awarenesslike GM and Toyota. Negative publicity weakening thewhole Volkswagen brand. Little expertise and no competencies inmaking driven vehicles. OPPORTUNITIESVolkswagen is now focusing ondeveloping relationship with nonGerman car manufactures, due to this,the company will easily gain highmarket share. In these days, customers purchasingpower is highly increased as they tendto buy four vehicle. The company is considering to acquirethe competitors in future; apart fromthis, its designs are always unique orTHREATSIntense competition. Maximising government regulations.

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