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Assignment on Business Strategy : Volkswagen Group

   

Added on  2020-07-23

20 Pages3600 Words33 Views
BUSINESS STRATEGY
Assignment on Business Strategy : Volkswagen Group_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Analysing strategic position by conducting organisational audit of Volkswagen group......12.2 Environmental audit of Volkswagen group..........................................................................22.3 Importance of stakeholders analysis.....................................................................................22.4 New plan for Volkswagen group..........................................................................................3TASK 3............................................................................................................................................33.1 Analysing appropriateness of alternative strategies..............................................................33.2 Selected strategy justification...............................................................................................5TASK 4............................................................................................................................................54.1 Roles and responsibilities of personnel who are charged with strategy implementation.....54.2 Estimated resource requirements for the implementation of strategy...................................64.3 Contribution of smart objectives...........................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Assignment on Business Strategy : Volkswagen Group_2
INTRODUCTIONBusiness strategies has a crucial role in helping an organisation in achieving businessgoals. It is an art, science and craft of formulating, implementing and evaluating cross functionaldecisions which helps companies in reaching their targets and mission. Through a businessstrategy, organisation's mission, vision and objectives can be formulated (Scholes, 2015). Thisreport highlights the important resources which has to be allocated to implement the plans andprojects. Other than this, a balance scored approach is also included in this so that the overallperformance of the business can be improved. But there are some internal and external factorswhich can hamper the growth of the organisation. This report will be dealing with such factorswhere the SWOT and PESTLE analysis of Volkswagen Group will be done to know the impactof these elements on their business operations. Apart from all these mission, vision, goals andcore competencies will be highlighted.TASK 11
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