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Business Strategy : John Lewis

Added on - 29 Dec 2020

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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Presenting the impact and influence of the macro environment on John Lewis Ltd byapplying PESTLE analysis.....................................................................................................1P2 Analysing the internal environment of John Lewis Ltd by using SWOT analysis...........4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness strategy plays an important role in every business such that it helps a firm tolead its business at further level of success. The report main aim is to understand the macro andmicro factors that affect the business in both positive and negative way. Report is based upon thecase study of John Lewis Ltd which is one of the top leading firm in UK who offer home ware,electricals and clothes to their customers at reasonable rates. Further, the report describes theimpact and influence of some macro environment by using Pestle analysis and in order todetermine the internal capabilities of the quoted firm, report uses SWOT analysis.P1 Presenting the impact and influence of the macro environment on John Lewis Ltd by applyingPESTLE analysisJohn Lewis Ltd, is the third largest firm in UK who operates in more than 50 shops andhave more than 300 Waitrose shops as well. Thus being a large and brand image in market, thequoted firm is also influence from the macro environment, which can be easily analysed by usingPESTLE analysis.1Illustration1: PESTLE analysis(Source:PESTLE analysis, 2018)
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