This report analyzes the business strategy of John Lewis, a UK-based departmental store, using PESTEL, SWOT, and Porter's Five Forces models. It examines the company's internal and external environment, identifies strengths, weaknesses, opportunities, and threats, and assesses its competitive position in the market. The report also suggests a market development strategy for John Lewis to expand its business and achieve sustainable growth. Desklib provides past papers and solved assignments for students.