P1. PESTEL Analysis of John Lewis

Business Strategy

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.PESTEL Analysis of John Lewis...........................................................................................1
TASK 2............................................................................................................................................4
P2. SWOT Analysis of John Lewis.............................................................................................4
TASK3.............................................................................................................................................5
P3. PORTER FIVE FORCE MODEL OF JOHN LEWIS..........................................................5
TASK4.............................................................................................................................................7
P4. Range of theories, concepts and models, interpret and devise strategic planning................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business strategy is the big plans made the company to perform their activities more
effectively and smoothly. It is also termed as master plan of the organisations for securing a
competitive position in the market as well as achieve company's goal and attract more customers
toward the firm. It is a long term plans of organisation which is concerned with major issues like
arrangement of finance and other resources. John lewis is taken to understand the concept of
business strategies. It is a UK based departmental store which was founded in 1929 and its
headquarter is in London. Organisation is only working within UK with more than thirty
thousand employees. With the help of this, further in this report organisation's internal as well as
external impact has been explained with the help of PESTEL & SWOT analysis. Apart from it,
company's competitiveness will also be judged with the help of porter's five force model
(Torrent-Sellens, 2015).
TASK 1
P1.PESTEL Analysis of John Lewis
PESTEL stands for political, economical, social, technological. Environmental and legal. It
is a tool which every company including John Lewis uses to analyse the macro
environment or factors and to know how it affects the performance of the company. This is
used by the organisations mainly at the time of marketing because these factors plays
important role at that time. In the context of John Lewis these are affecting the organisation
in such a way-:
 POLITICAL- This factor is related to the impact of government decisions on the
performance of the organisation. John Lewis is only working in UK so will get affected
by the political issues of that country and not from the others. These factors include
change in government and any other decisions made by government. Political factor of
UK very much affect the John Lewis, for example government of UK has a high debt as
well as consumer debt is also very high and this situation is not acting favourable for the
company. This is because consumer’s attitude is getting affected by this as it is reducing
their purchasing power which in return putting lot of pressure on business activities and
organisation. Other than this, political instability is also a factor which affect the John
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