Business Studies | Assignment

RUNNING HEAD: BUSINESS STUDIES
BUSINESS STUDIES
Name of the Student:
Name of the University:
Author’s Note:

BUSINESS STUDIES1
Table of Contents
Executive Summary:........................................................................................................................2
Background:.....................................................................................................................................2
Expansion globally:.........................................................................................................................3
Internal influences:......................................................................................................................3
External influences:.....................................................................................................................4
Conclusion:......................................................................................................................................6
References:......................................................................................................................................7

BUSINESS STUDIES2
Executive Summary:
Qantas Airways Limited, the largest airline by fleet size, international flights and
destinations, is the flag carrier if Australia. As this company was formed in 1920 it can be said
that this company is the third oldest airline in this world. The CEO and board of directors of this
company were interested to expand the business of this company. However, whether the global
business expansion was successful or not will be discussed in this report. At first background of
this company is analysed. The business type, size of the business, industry, legal structure,
business life cycle of this company are discussed. There are certain internal influences which can
affect the expansion procedure of a business organisation. In this report, products, location,
management, resources, and business culture of Qantas will be discussed as a part of internal
influences. To expand the business globally and maintain the international business successfully,
the executive team of this company is utilising its internal strengths. The analysis of internal
influences reflects the way this company managed its weakness and threats by using its strengths
and opportunities. After analysing the internal influences, the external influences will be
analysed. The political, economic, social, technical, legal, geographic, competitive situation,
markets, institutional are external influences on business which can affect the global expansion
procedure of a business organisation. To analyse the external influences of Qantas Airways
Limited in this report several factors like political, economic, social, technical, legal, geographic,
competitive situation are discussed. In the conclusion part, whether this company is successful to
manage the expansion part or not is analysed by using statistical data. The annual report of
Qantas 2018 is proof that this company is generating revenue and providing the best customer
experience.
Background:
Qantas Airways Limited offers transportation of travellers and customers through 2
airlines which are Qantas and Jetstar. This nature of this company is operating domestics and
international flights. This company is successful to provide service in international, domestic,
and regional levels (Shaffner, Mills, and Mills). To get an idea about the size of a business
organisation, total revenue, assets can be used. According to the annual report of Qantas 2017,
total assets of this company was A$17.2 billion, total equity was A$3.54 billion and the total
employee was 26,150 (Qantas.com). Qantas Airways Limited, an Australia based business