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Benefits and Challenges of International Strategic Alliance for British Airways

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Added on  2022/11/29

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AI Summary
This report discusses the benefits and challenges of international strategic alliance for British Airways in expanding their business operations in foreign markets. It explores the motivations behind the formation of the alliance, the benefits it brings, and the challenges faced by the partners involved. The report also highlights the importance of strategic alliances in accessing new markets and gaining a competitive advantage.

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