Business Sustainability Reporting

BUSINESS SUSTAINABILITY REPORTING

Table of Contents
1.0 Core business operations of Telstra and Coca Cola..................................................................3
2.0 Differences between the two companies in terms of issues......................................................5
3.0 Relevant sustainable goals of the chosen companies................................................................7
4.0 Sustainable phase in which companies fit.................................................................................8
5.0 Justifications of stated values....................................................................................................9
6.0 Reflections...............................................................................................................................10
References:....................................................................................................................................11
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1.0 Core business operations of Telstra and Coca Cola
Managing society as part of the corporate social reasonability (CSR) may be considered to be
one of the most critical success parameters for an organization as the process of such managing
may take into considerations number of factors that are not only external but also internal to the
business. A business may achieve sustainability in the market if the operation is in line with the
broader societal need and demand framework and the corporate objective is synced with the
environmental perspectives as well. The instant piece of reach paper delves into the discussion of
such initiatives towards the society undertaken by Tesla and Coca Cola. The researcher in the
paper has aimed to evaluate the effectiveness of those initiatives.
At the very outset of the study, the researcher provides a brief introduction to the theme of the
paper followed by the concise overview about the core business operations of Telstra and Coca
Cola. In this context, it may be noted that such discussion entail the comparison between the two
company’s basic strategic positioning in the market as well. In the subsequent sections of the
paper, the researcher has evaluated the relevant sustainable goals of the chosen companies and
also the sustainable phase in which companies fit. The discussion is been supported by the
justification for the right fit and finally the researcher has wrapped up the discussion by way of
providing a concluding note where eth reflections has been provided summarizing the essence of
the paper.
Telstra is Australian leading telecommunications and technological brand providing a complete
range of present communication service line. It has been identified that the brand manages to
offer 18 million retail mobile service lines, 3.7 million fixed bundles and 1.7 million stand-alone
service lines (Telstra., 2019). Further information highlights that Telstra has managed to
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transform its culture from that of typical government own monopoly to a commercial owned
organization.
The market in which the company operates has undergone immense liberalization. Australia at
the present time has shifted towards open competition and it has been subjected to competition in
both national and international telecommunications service markets.
It has also been identified that Telstra has managed to two fixed its telecommunication next
network across the Australian market by carrying over 90% of calls and virtual communication
services including household networks, business networks etc. (Telstra, 2019).
On the other hand, Coca-Cola is one of the leading beverage manufacturing companies in the
Global Context. The organization is specifically famous for its non-carbonated and concentrated
beverages. It has a Global Business change that operates on boat International and Domestic
scale. According to Banerjee, Gupta & McIver (2019), Coca-Cola has been able to develop its
Global reach with a local focus on collaborating with 250 bottling partners across the world
(Coca-Cola, 2016). These bottling partners’ producers, package merchandise and distribute the
final adduced beverage to its vending partners who then sell the non-carbonated beverages to the
final customers. Just like other markets, Coca-Cola has also made a strong grip in the Australian
food and beverage sector.
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