Sustainability Report Analysis: Telstra and Coca Cola Amatil

Running head:SUSTAINABILITY REPORT
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Running head:SUSTAINABILITY REPORT
Question 1
Telstra AU
Telstra is an organization that is well known for telecommunications and technology.it is a
leading company in terms of offering a variety of communications services to the people and in
competing in the telecommunications market. The company is located in Australia. The company
main business activity is providing communication services through the use of mobile services.
The company has grown tremendously to become the leading telecommunication and
technological company in Australia and has also ventured into the international market in over
20 countries. In Australia alone, the company has over 18 million retail mobile services, 1.7
million fixed voice services and over 3 million fixed bundles services. It has strived to build over
the years technological and content solutions that are user friendly in order to ensure that they
provide a connected future for all people. They aim to improve the ways in which their
customers live and work by proving brilliant connections.( Caputo, Veltri, & Venturelli, 2017)
Coca cola Amatil
Coca cola Amatil deals with the bottling and distribution of both nonalcoholic and alcoholic
beverages. It is part of the coca cola company range. The company has over 14000 employees
across several countries with Australia being one of them and serves a customer base for over
270 million. The organization core business is the distribution of non-alcoholic and alcoholic
beverages to millions of people across Australia and the rest of the world. It thrives itself in
producing ideas and innovations across its businesses and constantly adapts to consumer tastes,
and markets that keep changing over time. The company vision is to create moments of

Running head:SUSTAINABILITY REPORT
happiness every day to millions of people across the world and this is done through the passion
that they involve in the business (Crowther,& Seifi,2018).
Question 2
The Telstra sustainability report mainly focuses on four themes which are our people, well-
being, environment and the community. It aims to ensure the health and safety of the people and
the choice of information. It also addresses various issues on touching on the environment such
as water, climate change and biodiversity.(Bigger Picture 2017).The company focuses on the
community in terms of business for development and partnerships. The themes are completely
different from that of Coca Cola Amatil which mainly concentrates on responsible business,
digital futures and environmental solutions. The only similarity in the theme for the two
companies is the issue of environment where each has specific areas that they would like to focus
on.
The two reports portray different tones as Telstra seems to emphasize more on the company as it
tries to be responsible in its governance and also on how to provide a more digitized future for its
customers. On the other hand, Coca Cola Amatil seems to emphasize more on the welfare of its
employees and the community at large. Their report can be viewed mostly as of offering more
concern to the surrounding community and their well-being rather than on the company
strategies as evidenced by the report for Telstra.
The Coca Cola Amatil presentation of its report is one that is done in a manner to show the
importance of the workforce and the community to the organization. They seem to appreciate the
role that these two categories of people play in supporting the company and thus they feel it’s
their obligation to give back to the society. The Telstra sustainability report is presented to focus

Running head:SUSTAINABILITY REPORT
more on the strategies of the company with little focus on the environment. The report lacks a
discussion on the larger community that is fundamental to the growth of the organization.
(Epstein,2018)
The sustainability report of the two companies both include type of information that is intended
to be consumed by the general public. They both want the public and especially the consumers to
understand the values that they stand for and the engagements that they are undertaking to
incorporate them in line with the company’s policy and objectives.( Domingues, Lozano,
Ceulemans, & Ramos, 2017)
Question 3
The most relevant sustainable development goals for Telstra is the one for industry,innovation
and infrastructure.. This goal resonates well with the company as its main business is to try and
connect people in all places which can’t be achieved without proper infrarstructure.it talks about
fostering innovation which to the company is very important as they deal with technological
matters that keep changing every time and therefore needs constant innovation.( Farneti, &
Guthrie,2009,).The sustainable development goal was addressed by the company in its report
with them focusing on connecting people in rural and regional Australia. The company has
deployed significant investments in order to increase the mobile coverage as it prepares for the
rising demand for data in the global network. The organization has created programs that will
assist in building the people digital skills and increase connectivity.
For Coca Cola Amatil , the relevant sustainable development goal will be that of decent work
and economic growth. The company strives to ensure that its employees have a conducive
working condition in order for them to be more productive. They focus their energy on the well-