Business Strategies for Desklib

Businesses strategies

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Analysis the impact of macro environment on the organisation.......................................4
TASK 2............................................................................................................................................7
P2 Critically analysed the internal environment of an organisation.......................................7
TASK 3..........................................................................................................................................10
P3 Porter's Five Forces Model to analyse the competitive force of market for organisation10
TASK 4..........................................................................................................................................14
P4 Interpret & devise strategic planning through different theories....................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................15

INTRODUCTION
For the success of business, every organisation need to make an effective business
strategy, it involves the planning for different aspect of company, which is done by step by step
analysis of macro and micro factors. Macro and micro factors have both positive and negative
impact on the growth of businesses, so it is important to make business strategies on the basis of
internal and external environment. Which finally gives a positive result and help to reduce future
threats and present weaknesses of organisation. Business strategies involves planning for,
differentiated product, customer target, cost strategies, production and operational techniques,
management of human resources, transportation etc. as business is large area of work which is
further divided into different functions, those functions and operation is update and manipulate
according to the macro and micro environmental impacts. Uber is the well-known transportation
company which provide multiple services related to the transport such as cab facility, bike ride,
food delivery, rental facilities of bikes and cab, courier services etc. In this report we are going to
conduct macro and micro environment analysis in order to help the organisation to improve their
business strategies for effective growth and profit (Aldea, A., Iacob, M. E. and Quartel, D.,
2018).
TASK 1
P1 Analysis the impact of macro environment on the organisation
Macro environment is an external elements and factors which highly impact the almost
every type of industries and organisation, because those elements are the part of every business
plaining. For example, macro factors are, social elements, economical elements, political
elements, environmental, domestic, legal, technological growth (Atepor, L., 2019). Objective of
the Uber is to provide transportation for every one in every place. Vision of Uber is to provide
safer, cheaper and reliable transportation for everyone, along with the better services Uber is
trying to provide higher employment. Recently its large sub units are having 1000 employees, it
possesses 67% ride market share and 24% food delivery market share at present. There are the
multiple types of macro environment analysis frame work which helps to make and improve
business strategies such as PESTLE analysis, SWOT analysis, Ansoff's growth vector matrix
(Bush, M.A., 2016).

PESTLE analysis
This provides a frame work to analyse the impact of macro environment on organisation
and to improve the business plaining. It involves the analysis of political, economic, social,
technological, legal, environmental factors.
Political elements: political agendas and rules highly impact the business process, such
as business of Uber is affected by taxes rules of different country, trading policies, trade
restriction, Uber is facing all these problem's because of their international business throughout
the world, so the plaining of Uber should be done according to these factors (Chen, C.J. And et.
al., 2018).
Economic factors: the growth rate of population, financial factors such as
unemployment leads towards, financial problems in the life of consumers, it impacts positive if
the financial growth of country and their population increases, and negatively if the financial
growth and demand of the product decreases due to lake of employment and money. But Uber is
using effective cost strategies to set their business according to the situation, it is using lower
pricing strategy which helps it run the company in flow.
Social factors: It involve the cultural value, and the current needs of society and Uber is
using this factor to provide effective services on the basis of consumer’s demand, it is using safe
pick up and drop strategies. which satisfy the consumers in terms of safety?
Technological factors: In the case of Uber technological factors highly impact it in
positive way because software, internet, transportation technology helps the Uber to provide time
saving and attractive services. Such as the time saving and effective mobile applications.
Legal factors: there are the multiple laws and rules which helps the Uber to safe their
ideas and strategies such as IPR (intellectual property right) and along with this sometime legal
factors prevent the company to work due to changes of some law related to the pollution. So for
that situation company need to follow all the laws of pollution emission and quality standards.
Ansoff's growth vector matrix
This matrix technique helps to focus on the different functions of business related to the
market place, aid to improve strategies of those functional areas to be more effective than
competitor at market place (Fraser, J., 2019).