Current Trends in Retail Industry: Analysis of Amazon

Online Shopping
(FY028 : - Inquiry
Bases Learning)
Table of Contents

INTRODUCTION......................................................................................................................2
MAIN BODY.............................................................................................................................2
Currents trends in retail industry............................................................................................2
Analysis of Amazon...............................................................................................................4
Source: Where Shoppers Say They Start Their Product Hunt: Amazon > Search, 2020...........5
Recommendations..................................................................................................................5
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................9
Books & Journal:....................................................................................................................9

INTRODUCTION
Business sector is becoming wider and broader which comprises of small medium
and large organisations. Competition level in market is increasing at higher level and new
products and services are being distributed according to the needs and demands of customers.
Main purpose of this report is to critically understand importance of online shopping in retail
industry (Agarwal, 2020). Amazon, an American multinational technological and e-
commerce firm, located in U.S. It focuses and deals in retail, commerce artificial intelligence,
cloud, data mining and many more. This report consists of current trends in retail industry,
analysis of organisation and recommendations.
MAIN BODY
Currents trends in retail industry
Retail sector is a flexible industry which changes according to the time and also is
affected by different factors and larger scale. Trend in this industry rely on customer
behaviour attitude and market environment and accordingly they are adopted. Retailing
business consists of distribution of every goods and products as well as services to consumers
at both National and international market. Each and every business has retailers and suppliers
as well as consumers within their organisation through which they are able to execute their
activities functions and operations. In context of Amazon, it is a multinational E-Commerce
company and is also comprises of last segment of retail business of all different sectors like
consumer electronics, daily consumable items and many more. The current trends in retail
industry are being mentioned as follows-
Omnichannel- offline is online- online is offline- This is big most important
changing and trendy factor with retail industry which comprises of several trends like AI,
robotics, IOT, virtual and augmented reality etc. Visit the connection of these technologies
retailers are equal to easily bring out the online shopping concept and also are successfully
managed to maintain the offline shopping to world of e-commerce in better way. This is often
seen that most of the customers are now depending upon online shopping due to the change
in trend from timely period (Cantrell, 2020).
For example Amazon is being considered as big largest E-Commerce online shopping
web centre as because company is able to which will all the needs and demands of customers
and it is a platform where every individual can find each products and services of their use.
Amazon also focuses on Omni channel because of its diversified effect business and
activities. With so many of us stuck at home and retailers unable to find new customers by

enticing us to walk into their stores, more resources will be focused on growing customer
numbers with AI marketing outreach. This is used to work out whether their best customers
are likely to be spending their time on Facebook, Netflix, or taking part in Zoom calls, and
assigning advertising budgets accordingly.
Machine learning for demand forecasting- This is another important current trend
retail industry in which it is changing the future of retail sector as because due to the
flexibility of market situation and on-going pandemic situation of covid-19 many of the
between enterprises and on using machine learning on the basis of which the able to track and
forecast the demand of consumers in both present as well as future context. Adoption of
machine learning helps in analysing the accurate demand of a product and services and also it
helps in in various activities such as inventory planning ratio management for both customers
and supplier’s logistics and manufacturing marketing. This has been seen that a proper
analysis is to be made through which relevant information is being obtained easier for
businesses to use information and determine the demand and supply (Chia, 2018).
Autonomous deliveries and fulfilment
This is another important factor and current trend which is making retail sector
highlighted in the market as because auto number in delivery is defined as a delivering of
packages ordered by customers through the drones. In this competitive market with on-going
covid-19, delivery through delivery has been adopted by many organisations like Amazon. It
is the most trending aspects of retail industry as it fulfil the solutions and delivery
expectations of customers at all level.
From the above discussed matter it is examined that retail industry trends are
important to be analysed and adopted by every organisations because on the basis of these
trends they are able to achieve complete benefits and accomplish their goals in time interval.
These current trends have a deep impact on organisation structure because each and every
company is only sustainable in market when they follow current or future trends in businesses
periodically (Clayton, 2018).
Analysis of Amazon
Amazon is a multinational or organisation that deals in large number of products and services
and also it is focusing towards enlarging its online shopping activities at wider level so that
they can achieve their business goals and objectives easily. With increase demand and needs