Strategic Business Plan Formulation

Business Strategy

Table of Contents
INTRODUCTION............................................................................................................... 3
TASK1.......................................................................................................................... 3
1.1Assess how business missions, visions, objectives, goals & core competencies
inform strategic planning............................................................................................... 3
1.2 Analyse the factors that have to be considered when formulating strategic plan....4
1.3 Evaluate the effectiveness of techniques used when developing strategic business
plans............................................................................................................................... 4
M1 Make an effective judgment about the value to your business plan of mission
statements, vision statements,...................................................................................... 5
M2 Explain and then evaluated the key techniques available to the business...............5
TASK2.......................................................................................................................... 5
2.1 Analyses the strategic positioning of Volkswagen ...................................................5
2.2 Carry out an environment audit for VW AG..............................................................6
2.3 Assess the significance of stakeholder analysis when formulating new strategy for
Volkswagen.................................................................................................................... 7
2.4 Present a new strategy for Volkswagen....................................................................7
TASK3 ............................................................................................................................ 8
3.1Analyse the appropriateness of alternative strategies relating to market entry,
substantive growth, limited growth or retrenchment for Volkswagen............................8
3.2 Justify the selection of a strategy.............................................................................8
TASK4.......................................................................................................................... 9
4.1 Assess the roles & responsibilities of personnel ......................................................9
4.2 Analyses the estimated resource requirements for implementing a new strategy...9
4.3 Evaluate the contribution of SMART targets to the achievement of strategy
implementation............................................................................................................ 10
CONCLUSION............................................................................................................. 10
REFRENCES............................................................................................................... 11

INTRODUCTION
Business strategies are the long term plan framed for mainly achieving the goals and
objectives of the business organisation including the various factors. It leads to specifying the
targets and the objectives of the organisation. It also helps in framing plans and policies for the
business for their operations. Volkswagen is an automotive industry deals with the several types of
car lines established mainly in the German and it is the largest automaker company worldwide
(Phapruke Ussahawanitchakit, 2011). In this report the Volkswagen asses their business vision,
mission, goals into the strategic planning and also highlights on the significance of the stakeholders
on the strategic planning.
TASK1
Covered in PPT
TASK2
2.1 Analyses the strategic positioning of Volkswagen
For analyzing the strategic positioning of the Volkswagen the SWOT analysis can be done
which helps in identifying the strength, weakness, opportunities and the threats. By gathering the
information through the SWOT analysis the Volkswagen may take actions related to the business
strategies for gaining the targets and the objectives of the business. The SWOT analyses of
Volkswagen are:
Strength:
 Has an ability to work in the dynamic environment.
 The Volkswagen has a strong relationship with china and had a joint venture with the local
Chinese automakers.
 They had a great expansion of business in several countries and have the most largest
portfolio among all the competitors of automakers.
Weakness:
 They have a low market share
 The Volkswagen had a led a negative impact in the peoples mind of their brand
 They suffer from the low expertise knowledge and had no innovation in work related to
battery vehicles.