The research study aims to investigate the factors that influence the purchase of beauty products. The respondents, comprising young men and women below 25 years old from colleges and working class, were asked about their buying behavior through a questionnaire. The study found that social media promotion plays a significant role in influencing purchasing decisions. Furthermore, the results suggest that wearing beauty products can help individuals gain social status and a good reputation. Additionally, the study highlights the importance of considering factors such as suitability, interest, and literature review when selecting a research topic. The findings of this study will be useful for marketers to develop effective marketing strategies.