Buyer Behavior

BUYER BEHAVIOR
NAME
INSTITUTION

Introduction
 Consumer behavior refers to the study of how group of people,
consumers, and organizations select their wants and needs.
 The marketers should understand the consumers needs and the factors
influencing their buying behavior.
 Consumers are influenced by marketing factors such design, promotion,,
positioning, distribution, and packaging. This factors influence the
consumer’s purchasing power.

Market Segmentation
 Huawei company has segmented imate 20 into three marketing segments to suit the
consumers’ needs.
 Demographic segmentation- imate 20 has been segmented in way that it meets the needs
of both genders. The imate 20 has been designed in different colors such as black green,
emerald green, and pink gold. The attractive colors were designed specifically for females
 Psychographic segmentation- this refers to designing products to suit peoples’ level of
incomes. Imate 20 was designed specifically for middle and high class people. Moreover,
the it is designed to suit a particular group of people.

How imate 20 Satisfies Consumers’ Needs
• Imate 20 has many features that can satisfy the consumers youths. The
features include its high storage capacity of 128GB, lasting battery, and the
3D camera.
• The phone can also edit videos hence satisfying the needs of those people
who like making videos and posting them on social platform such as
Instagram, Facebook, and you tube.
• The phone has high security feature including the face identification and
fingerprint sensor which increases the privacy of the users.