Buyer Behavior and Influencing Factors for Huawei's iMate 20 Phone Launch

Introduction
The purpose of the report is to assess the buyer behaviors and key influencing factors that will
affect the purchasing decision of the customers for a new phone launch by Huawei that is IMate
20. Huawei technologies are one of the multinational telecommunications founded and based in
China.
Decision making process
For the purchase decision of the customer for mobile phones the key stages would initiate from
recognizing the need or desire of the customer. Another stage includes a search of information
regarding the product and other alternatives available in the market. In this stage, the availability
strategy of the company would affect the purchasing decision. The third stage would include
evaluation of the alternatives searched in the previous stage. Forth stage includes, purchase
decision that is the customer makes a purchase decision. Lastly, the post purchase behavior of
the customer, for instance receiving an update of the delivery of the product.
Influences
Internal influences are the factors of the customer or their personal internal factor that would
influence the purchase of iMate 20. These would include two major categories
 Personal motives and needs - These are the needs or purpose of the customer that would
affect the purchase like current phone is not in proper working mode, or a customer is
willing to update phone model. The motives could be different for all customers like