Buyer Behaviour 24 Hour Exam - Desklib

Buyer behaviour 24 hour
exam

TABLE OF CONTENT
QUESTION 1...................................................................................................................................4
Explain the differences between new task straight re-buy and modified re-buy in relation to
organizational behaviour. How can B2B marketers communicate effectively to cater for
different needs and wants:...........................................................................................................4
QUESTION 2...................................................................................................................................7
We are what we consume. How is this statement relevant to the understanding of the self.
Explain the way in which products shape consumers using appropriate examples.....................7
REFERENCES..............................................................................................................................10

QUESTION 1
Explain the differences between new task straight re-buy and modified re-buy in relation to
organizational behaviour. How can B2B marketers communicate effectively to cater for
different needs and wants:
Buying is continuous process in every business organization, B2B buying is common
term in business world where firm purchase raw material, equipment, software and many other
ready to use product from supplying company. It is very clear that without connectivity with
another firm, business can not grow as they demand inclusion of material to make business
operation smooth (Grewal and et.al., 2016). There are three most common terms in buying
process, these are:
New task buy: This is one of the most common in which company buy new material from new
supplier, here dealing is made for the first time. New buying is process of purchasing new
material or equipment from supplier, these supplier can be another firm. First buying is first
stage in which firm perform B2B. For example; A manufacturing unit may purchase new
technology with new supplier, here dealing is done first time. New task buying is challenging
process in which company need to perform research on product, their type, price, benefit and set
of certain supplier. Firm might take time to purchase right product, they first understand what
will be ROI and how purchasing this product is beneficial for the firm.
Straight buying: This is another common process in which firm purchase same product with
same supplier for multiple time, here dealing is done on daily basis. For example; A restaurant
might purchase vegetables from same supplier every day in same quantity which make this
process straight buy. This is next step after new task buy, once supplier meet demand of business
then firm stick to one supplier for further dealing (Marvasti and et.al., 2021). Straight buying is
simple process of ordering product but this is still complex because reordering same product
again and again is costly product. If firm have ability to make utilization of resource then they
can purchase raw material in continuous manner. Straight buying can not be modified, this
remains same throughout the operation process in which firm maintain relationship with
supplier.
Modified buy: Modified buy is almost same as straight buy but with minor or major
modification in purchasing process, here dealing is one with same supplier but quantity of
material will be changed might impact relationship of B2B. For example; Manufacturing unit