Key Differences in B2B and B2C Decision Making

Consumer Behaviour and Insights (TASK 2)

Key differences of decision making of the consumers in B2B
and B2C
• When any business changes the ideas and thoughts to clients tehn it may be possible that consumer is highly influenced by
such concepts in the business while it might creates negative impression in the minds of the buyers after consuming a
particular commodity.
• B2B and B2C are the two forms of commercial transactions that encourages the sales of the products and services. B2B stands
for business-to-business which helps in selling the products and services of Porsche to other business in order to increase the
sales of the goods and services.
• While B2C stands for business to consumer that helps in selling the products and services directly to the customers.

Continue...
• Various key differences are follows which can be described below:
Key differences B2B transactions B2C transactions
Purchasing process Here the goods and services are sold to different business in
order use such products in the companies. Here the
purchasing power is very complexed. So Decision making
group includes members from technical, business, financial
and operational department which is dependent on the types
of the purchases made by the business.
Goods and services are directly sold to consumer for
consumption process so purchasing power is ultimately
dependent on the perceptions and tastes of the individual in
order to buy products of Porsche again after the satisfactory
experience at once (chütte and Ciarlante, 2016).
Payment In B2B, Prices of the products may vary according to the
consumers as consumers who purchases the products in large
quantity are provided negotiation in terms of discounts on
overall purchases (Gao and Bai, 2014). Here customers do not
pay at the time of order but receives the invoice which may be
settled within the agreed payment terms.
Here, in B2C consumers have to pay the same prices as
compared to other consumers. In such transaction
customers often selects the product and pay for them at the
time of buying. It can be done through various payment
mechanism such as credit or debit cards, cheque or cash
etc.
E-commerce B2B E-commerce is more complexed business system that
which can be used by using the similar website based
business systems that encourages low-value products to
business customers and they are allowed to take payment
with orders.
B2C E-commerce are relatively simple. Consumer browse
the products information pages of the Porsche on a website
of the company and pays for such products before delivery
at checkout using the electronic payment method.