Understanding and Leading Change in Organisations - A Case Study of Cadbury

Understanding and
leading change

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
LO1 Compare ways in which change impacts on an organisation’s strategy and operations.3
LO2 Evaluate the influences that drivers of change have on organisational behaviour........4
Change drivers that effected the effected the strategy and operation of the organisation......5
LO3 Determine how barriers to change influence leadership decision-making....................9
Change drivers that effects leadership, team and individual behaviours...............................9
L04 (1) Discuss the intended change in the organisation.....................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Changes in the organisation's is a long and ongoing process. Companies tend to change
various techniques and methods that effect their operations and strategies. These changes can be
their technological changes, social or employee change, legal or internal policy changes, etc
(Mackey and et.al., 2018). This report summarises the performance of major confectionery brand
Cadbury which is a UK Based brand established in 2010 and fully owned by Mondelez
International. Company produces various chocolates, baked products such as cookies and cakes
and sells beverages like milkshakes, as well as various other products. This report includes the
types of organisational changes that have affected their operational and strategical processes.
Further, this report will include the various discussion on the topic changes and its impacts,
change drivers, barriers of change and different leadership approaches for change management.
TASK
LO1 Compare ways in which change impacts on an organisation’s strategy and operations.
Cadbury and Nestle are major confectionery brands in the world. In order to have a good brand
image in the world, both the companies have changed their technologies in order to produce
better product and to attract customers. The changes are presented in the tabular format here:-
Particulars Cadbury Nestle
Technological Changes Cadbury is using 3D
technology as a new method of
manufacturing chocolates. One
of the main benefit of using
this technology is to rapidly
produce a brand-new design
without any expensive capital
investment (Min, Johnson
and Ziedonis, 2019).
Nestle also has made changes
in its technologies and started
using innovative tools like
artificial intelligence, machine
learning, advanced data
analytics, blockchain, etc. in
order to provide a better
customer experience. It also
developed a centralized data
warehouse with Microsoft
Power BI and Azure to

develop a reliable data
analytics and business
intelligence platform.
Strategical changes After adopting new changes
company need to change its
strategic policies as well.
Company hired new
employees having good
command over the 3rd
technology as well as trained
existing ones also for the same
(Avitia Carlos, Rodríguez
Tapia, and Candolfi Arballo,
2020).
As, nestle adopted new
techniques,this led into a
drastic strategical changes into
the company. Since beginning
company is producing
chocolates and products in a
traditional way. After adopting
new techniques, the old
machines became obsolete.
Plus, the on the job training
has to be provided to
employees so as to adopt new
technology.
Operational Changes Cadbury changed its day to
day business activities after
adopting new technology. This
includes various processes,
activities, marketing policies,
allocating funds to new
technology, etc.
Nestle adopted various new
technologies. This led to
changes in the day to day
operational activities. As
company adopted techniques
like Power BI and Azure, it
became easy for the company
to analyse the data regarding
various processes and
activities.
LO2 Evaluate the influences that drivers of change have on organisational behaviour.