Revamping Marketing Strategy for Cadbury's Chocolate Product Line

Marketing management

Executive summary
The provided report is an analysis which explored the element of marketing strategy of
Cadbury through several tools . As per the provided report CEO of Cadbury was not happy with
the performance of chocolate product line. Hence, with the help of analysis of internal and
external environment of mentioned company highlighted its operations functions. dedicated
efforts were made in respect to revamp the strategy and several recommendation were also
provided in respect to enhance the performance of given product line.

Table of Contents
Executive summary .........................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Environment analysis tool to identify opportunity and threats for Cadbury .........................5
Marketing mix of Cadbury.....................................................................................................9
Recommendation of how to improve marketing mix...........................................................10
Various ways to enhance branding of Cadbury....................................................................11
Conclusion.....................................................................................................................................12
References .....................................................................................................................................13

Introduction
Marketing is the main process that used by the companies to promote their product and
services in market. Through the effective marketing strategy marketers creates demands of
products in between the customers that succours into enhance the productivity of company. The
role of marketing managers is to enhance the performance of company by focusing on such
process. The main motive of marketing managers is to deliver the right message of company
operation to its targeting audiences. In this given report Cadbury is being taken into
considerations (Aina, 2019).
Cadbury is a multinational confectionery company that deals in several product.
According to the provided report revamping of marketing strategy for its chocolate lines will be
evaluated in this assessment. Further, several tools will be used to explore the complexity of
competitive environment of given company and their impact on marketing strategy will be
developed in relation to eliminate such issue. At last, some upgraded marketing strategy will be
provided in refer to its chocolates (Akinyemi, Alarape, and Adejumo, 2018).
Main Body
Cadbury is the worlds largest confectionery company that operates worldwide. It was
founded in 1824 in Birmingham, Warwickshire, England. The Company was named after the last
name of its founder John Cadbury. Company headquarters are situated in London, England and
Uxbridge. It is a leading brand in chocolate manufacturing industry. They have wide variety of
chocolates such as dairy milk, five stars, Oreo as well as bournville that has the large market
share of customers. The mentioned company have large number of loyal customer base that
shows their products reliability in market. Their profits are increasing year by year so on their
market value. Cadbury's star product is considered as Dairy Milk chocolate which enhanced the
brand image and value of the company and acknowledged its top competitive position in the
market. The first Royal Warrant for the company was granted by Queen Victoria in the year
1854. The company is aimed at achieving maximum customer base and acquiring highest profits
possible. The major competitors for the company in the market are Hershey, Nestle, Mars, etc
(Aziz, 2021).