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The 4ps Marketing mix

   

Added on  2023-01-12

10 Pages2261 Words89 Views
The 4ps Marketing mix

EXECUTIVE SUMMARY
Marketing mix is a process of offering brief information about products and putting a
product in right hand by using effective pricing strategies. The report needed an effective
comparison among target market of people for which STP model has been taken in to
consideration. Apart form it, marketing mix of both brand are defined in form of comparison. For
this report secondary research is used for which different books and journals or websites have
been utilised to complete report.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
FINDINGS.......................................................................................................................................1
Comparative analysis of Cadhbury Dairy Milk Bar and Lindt' Excellence' Milk Chocolate Bar
.....................................................................................................................................................1
STP marketing planning process of Cadhbury Dairy Milk Bar and Lindt' Excellence' Milk
Chocolate Bar..............................................................................................................................5
CONCLUSION AND RECOMMODATIONS...............................................................................6
REFERENCES................................................................................................................................6

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