Comparison of Marketing Mix of Cadbury and Lindt

COURSEWORK 1
INDIVIDUAL REPORT THE
4PSMARKETING MIX
Table of Contents
EXECUTIVE SUMMARY.............................................................................................................4
INTRODUCTION...........................................................................................................................4

MAIN BODY...................................................................................................................................4
Comparison of target markets .....................................................................................................4
Products........................................................................................................................................5
Price ............................................................................................................................................6
Place.............................................................................................................................................6
Promotion.....................................................................................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATION...................................................................................................................8
REFERENCES................................................................................................................................1

EXECUTIVE SUMMARY
The aim of the report is to make a broad comparison of target markets. With this regard a
pair of companies is taken. Here Cadbury and Lindt are taken into consideration. Then marketing
mix of the organizations are to be depicted. For the research secondary sources of data are used,
and their marketing mix was also carried out for fulfilment of the aim of research.
In the research various aspects of the companies such as their pricing, product, promotion
etc. Related information were found. On the basis of the report it can be said that both the
organizations are having some similarities and dissimilarity in their operations yet their
performance is very dynamic due to better marketing management.
INTRODUCTION
Cadbury dairy milk is the British brand of milk chocolate which is manufactured by the
Cadbury. It was introduced in UK and now it consists of various products and famous for its bars
and has market share of 70 percent.
Lindt is the Swiss chocolate and confectionery company which was founded in 1845
which is famous for its chocolate truffles and bars among the other sweets. It is in Kilchberg
where the main factory is located. This report will discuss the market mix of both companies
which is Cadbury and Lindt (Karim and et.al., 2021).
MAIN BODY
Comparison of target markets
Target audience of Cadbury -
Cadbury dairy milk bar and other products mostly targets the kids within the age group of
5 to 10 years. It is because this young generation prefer more consumption of chocolates other
than confectionery, so this fulfils their needs. The company has maintained the variety range in
quality of product which target the loyal customers. Dairy milk bar chocolates has targets the
millennials also and the people who can't refuse to chocolates. Company knows people will
make their contribution to buy their products, so they came up with different ideas to gather their
attention to make purchase. Advertising plays the major role in attracting target audience is
attracted by this source. Whereas there are different kinds of products which is preferred by the
various different age groups.
Target audience of Lindt -