Revamping Cadbury Shots: Marketing Plan

Marketing Plan

Executive Summary
The file highlights the information about Cadbury and its products to be revamped by following
the marketing strategies. It also explains the environmental analysis tools to identify the
threats and opportunities of Cadbury. It also explains the techniques to enhance the image
and reputation of product and services in the competitive market.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction .....................................................................................................................................2
BODY..............................................................................................................................................2
Description of Cadbury and the product line that is required to be revamped ...............................2
Competitive organisational environment by applying environmental by applying
environmental analysis tool to identify the opportunities and threats that may impact on
Cadbury-.................................................................................................................................3
Marketing Mix of Cadbury.....................................................................................................5
Cadbury can improve the branding and enhance the image of the product. Analyse the impact
of the positioning of the brand ...............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals..........................................................................................................................9
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