logo

Cadbury's International Markeitng

   

Added on  2020-10-22

10 Pages2262 Words361 Views
 | 
 | 
 | 
REPORT
Cadbury's International Markeitng_1

Executive SummaryIn modern world, every business organisation is operating in a manner that can provide astrategic edge to it over its rivals. The purpose of this report is to explore international marketopportunity for Cadbury. In this context, Cadbury is planning to bring modifications in itsexisting product constituents to expand by introducing sugar free chocolates in Dubai, UAE. Onthe basis of this report, it is concluded that Cadbury has analysed the market gap and thusplanned to fill it by introducing sugar free chocolates. It has been recommended that companyshould use extensive marketing tools like BTL techniques to promote its new productsuccessfully.
Cadbury's International Markeitng_2

Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................4Situational analysis..........................................................................................................................4Company analysis...................................................................................................................4Marketing environment analysis............................................................................................5Market competitiveness.........................................................................................................5Justification of the market choice and target segment............................................................6MARKET ENTRY STRATEGIES.................................................................................................7CONCLUSION................................................................................................................................7SMART RECOMMENDATIONS..................................................................................................7REFERENCES................................................................................................................................1
Cadbury's International Markeitng_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Communications Assignment (Doc)
|12
|3890
|128

Marketing plan for Cadbury - Assignment
|9
|2235
|31

Marketing Essentials Report
|9
|2235
|65

Cadbury's Chocolate Yogurt: A New Healthy Snack Option
|6
|1321
|279

Brand Extension
|11
|797
|270

(M26197) - International Marketing
|7
|2481
|389